“…On the contrary, if we examine progress in the fields of ITC and digitization, we can gather interesting suggestions on how to deal with this issue. This essay intends to analyze these aspects and to examine ways to strengthen, through programs and instruments of the sharing economy, the competitiveness and potential attraction of geographical areas considered marginal and that risk demographic collapse.Sustainability 2019, 11, 3004 2 of 20 initially given rise to the paradigm of Smart City, subsequently to that of Smart Village, and finally to those of Smart Tourism [16] and of Smart Tourism Destinations [17].If, in the first case, reference is to a smartness closely linked and applied to the urban dimension of cities; in the case of smart villages, the reference territorial area goes beyond the urban border to embrace those rural zones populated by small villages and little towns. When territories, including rural ones, become tourist destinations based on an innovative use of technologies, then we can call them Smart Tourism Destinations.Information and Communication Technologies (ICTs), a main component of the smartness concept, can often offer backward rural areas that lack services a chance at diversifying their economies by activating synergies and vitalizing markets.The fusion of these ICTs with the realities of the tourism industry can offer a positive outcome regarding the use of services, goods, and land by the different sectors of society that are directly involved in their utilization [18].…”