2020
DOI: 10.1123/ijsc.2020-0220
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The Social Media Response From Athletes and Sport Organizations to COVID-19: An Altruistic Tone

Abstract: The global coronavirus (COVID-19) pandemic has resulted in restrictions on gatherings of large crowds, the suspension of live sport events across the globe, and the relegation of topical televised sport to broadcasts of past events and competitions. Consequently, there has been a shift in focus from the entertainment aspect of sport to the health and well-being aspects of sport. As athletes, teams, and sport organizations have become subject to government legislation concerning physical distancing, self-isolat… Show more

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Cited by 29 publications
(19 citation statements)
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“…Besides, Psychological First Aid (PFA), telemental health, and video conference, plus other virtual health care interventions can be utilized in line with the psycho-social approach (Reardon et al, 2020;Yang et al, 2020). Furthermore, media co-creation, following the advice shared by athletes and teams, engagement with challenges, and fundraising contributions can be a new direction in social services, social responsibility, and altruistic behavior (Sharpe et al, 2020). In particular, messages on social media promoting hygiene, physical distancing, and sport provide a simple yet productive way for athletes and sports organizations to connect with sports fans and contribute to the global effort to slow down the spread of COVID-19.…”
Section: Discussionmentioning
confidence: 99%
“…Besides, Psychological First Aid (PFA), telemental health, and video conference, plus other virtual health care interventions can be utilized in line with the psycho-social approach (Reardon et al, 2020;Yang et al, 2020). Furthermore, media co-creation, following the advice shared by athletes and teams, engagement with challenges, and fundraising contributions can be a new direction in social services, social responsibility, and altruistic behavior (Sharpe et al, 2020). In particular, messages on social media promoting hygiene, physical distancing, and sport provide a simple yet productive way for athletes and sports organizations to connect with sports fans and contribute to the global effort to slow down the spread of COVID-19.…”
Section: Discussionmentioning
confidence: 99%
“…However, the pandemic has offered a unique opportunity for them to share more about areas of their lives outside of sport ( Tayech et al, 2020 ). Sharpe et al (2020) noted a specific change in ‘tone’ of the social media posts of many elite athletes during the pandemic, from one of commercial to one of altruistic intent. Sharpe et al categorised the social media posts of the high-profile athletes they studies into three main types: (i) social and civic responsibility messaging, (ii) fundraising and physical activity challenges and (iii) financial generosity.…”
Section: Athletes’ Use Of Social Media During the Pandemicmentioning
confidence: 99%
“…However, athletes may have experienced specific challenges unique to their cohort too, such as various forms of mental health distress ( Davis et al, 2020 ; FIFPRO, 2020 ; Hull et al, 2020 ) and the pressure of public expectations ( Foskett and Longstaff, 2018 ) to be national and international ‘leaders’ in promoting healthy coping strategies throughout the pandemic. They may have felt obliged to take part in various sport challenges, as well as to communicate public health messages to their, typically large, fan-base, using their online social media platforms, for example ( Sharpe et al, 2020 ).…”
Section: Introductionmentioning
confidence: 99%
“…On the other hand, social media's role has become even more relevant during the COVID-19 pandemic [9]. For instance, social media has been an essential way for teams, sport organisations, and athletes to connect with their fans [10,11], especially during lockdown periods. Furthermore, social media can be used under this context of social restrictions to inspire people to engage in physical activity and sport [12].…”
Section: Introductionmentioning
confidence: 99%