The Social Metaverse: Battle for Privacy

Falchuk, Ben; Loeb, Shoshana; Neff, Raymond K.

doi:10.1109/mts.2018.2826060

Cited by 252 publications

(131 citation statements)

References 7 publications

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“…The search keywords were deliberately broad in order to encompass all pertinent information and lead to interesting results. For example, the search for the keyword "Metaverse" led to 20 publications in academic journals, including Dionisio et al (2013), Gadalla et al (2013) and Falchuk et al (2018). Next, we used the same or comparable search terms to search additional databases (ScienceDirect, JSTOR and Google Scholar).…”

Section: Bmi and Its Componentsmentioning

confidence: 99%

Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?

Kraus

Kanbach

Krysta

et al. 2022

IJEBR

282

105

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Purpose In a move characterized by ambiguity, Facebook changed its name to Meta in October 2021, announcing a new era of social interaction, enabled by the metaverse technology that appears poised to become the future center of gravity for online social interactions. At first glance, the communicated change signals a radically new business model (BM) based on an unprecedented configuration of the three following components: value creation, value proposition and value capture. The purpose of this paper is to analyze Facebook’s announced changes in its BM to clarify whether the change is as radical as communicated or rather represents an incremental transformation of the current BM.Design/methodology/approach This investigation adopted an in-depth case study research method. The process included using a structured approach to collect 153 data points, including academic studies and publicly available information, followed by qualitative content analysis.Findings The results of our analysis of Facebook’s entrepreneurial journey indicate that the communicated strategic refocusing does not correspond to a radical BM innovation pattern. Even though Facebook’s BM might evolve into the innovation phase, as the current changes appear very futuristic, the authors estimate that the core elements of the BM will change incrementally. The investigation indicates that the underlying logic of the straightforward communicative efforts primarily serves two purposes: to improve the external perception of the company and to disseminate an internal change signal within the organization.Originality/value This paper is the first study that takes an entrepreneurship and BM perspective in analyzing Facebook’s approach in rebranding to Meta and refocusing its strategy on building the metaverse. The academic and practical relevance, as well as the potential future impact on business and society, makes the investigation of this case an intriguing prospect. Additionally, the study illuminates the difference between the communicated vision and the real impact on the business, suggesting critical questions about future large-scale rebranding efforts and their effects.

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Section: Bmi and Its Componentsmentioning

confidence: 99%

Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?

Kraus

Kanbach

Krysta

et al. 2022

IJEBR

282

105

View full text Add to dashboard Cite

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“…Secondly, driven by the interweaving of various technologies, the effects of existing threats can be amplified and become more severe in virtual worlds, while new threats nonexistent in physical and cyber spaces can breed such as virtual stalking and virtual spying [10]. Particularly, the personal data involved in the metaverse can be more granular and unprecedentedly ubiquitous to build a digital copy of the real world, which opens new horizons for crimes on private big data [11]. For example, to build a virtual scene using AI algorithms, users will inevitably wear wearable AR/VR devices with built-in sensors to comprehensively collect brain wave patterns, facial expressions, eye movements, hand movements, speech and biometric features, as well as the surrounding environment.…”

Section: A Challenges For Securing Metaversementioning

confidence: 99%

“…Leenes [10] investigate potential privacy risks in the online game Second Life from both social and legal perspectives. Different from the above existing surveys on the general metaverse [3], [5], [6], [10] or the potential in service provisioning in social VR/AR games [11], retailing [17], education [18], social goods [8], and computational arts [19], we focus on the perspective of metaverse security and privacy such as potential security/privacy threats, critical security/privacy challenges, and state-of-the-art defenses, etc.…”

Section: B Related Workmentioning

confidence: 99%

“…2018 [11] Survey on privacy issues and countermeasures related to digital footprints in social metaverse games. 2020 [18] Survey on metaverse applications in terms of education.…”

Section: [3]mentioning

confidence: 99%

“…3) Identity Linkability in Ternary Worlds. As the metaverse assimilates the reality into itself, the human, physical, and virtual worlds are seamlessly integrated into the metaverse, causing identity linkability concerns across the ternary worlds [11]. For example, a malicious player A can track another player B by the name appeared above the corresponding avatar of player B and infer his/her position in the real world.…”

Section: A Identity-related Threatsmentioning

confidence: 99%

See 2 more Smart Citations

A Survey on Metaverse: Fundamentals, Security, and Privacy

wang¹,

Zhou²,

Zhang³

et al. 2022

Preprint

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<div>Metaverse, as an evolving paradigm of the next-generation Internet, aims to build a fully immersive, hyper spatiotemporal, and self-sustaining virtual shared space for humans to play, work, and socialize. Driven by recent advances in emerging technologies such as extended reality, artificial intelligence, and blockchain, metaverse is stepping from the science fiction to an upcoming reality. However, severe privacy invasions and security breaches (inherited from underlying technologies or emerged in the new digital ecology) of metaverse can impede its wide deployment. At the same time, a series of fundamental challenges (e.g., scalability and interoperability) can arise in metaverse security provisioning owing to the intrinsic characteristics of metaverse, such as immersive realism, hyper spatiotemporality, sustainability, and heterogeneity.</div><div>In this paper, we present a comprehensive survey of the fundamentals, security, and privacy of metaverse.</div><div>Specifically, we first investigate a novel distributed metaverse architecture and its key characteristics with ternary-world interactions. Then, we discuss the security and privacy threats, present the critical challenges of metaverse systems, and review the state-of-the-art countermeasures. Finally, we draw open research directions for building future metaverse systems.</div>

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