2023
DOI: 10.23887/ijssb.v7i4.52668
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The Social Network of Creative Economy Actors in the Padang City Tourism Destination Area, West Sumatra

Zusmelia,
Ansofino,
Irwan
et al.

Abstract: In order to maintain the integrity of the welfare of the Indonesian people after the COVID-19 pandemic, the creative economy in Indonesia will continue to survive and develop as the foundation of people's lives. For this reason, this research was conducted. The focus of the study in this study was to analyze the typology of the social network of creative economic actors in the Tourism Destination Area of Padang City. This research combines two approaches, namely qualitative and quantitative approaches, which i… Show more

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“…describe co-creation as a ladder, where the higher the level of co-creation , the more valuable the co-creation results that are created together. The first step is consumer involvement in rating a product or service , reviewing the product or service and discussing the company's product or service [15], [16], [17]. A higher level of co-creation can take the form of creating ideas, advertising, brands and products.…”
Section: Introductionmentioning
confidence: 99%
“…describe co-creation as a ladder, where the higher the level of co-creation , the more valuable the co-creation results that are created together. The first step is consumer involvement in rating a product or service , reviewing the product or service and discussing the company's product or service [15], [16], [17]. A higher level of co-creation can take the form of creating ideas, advertising, brands and products.…”
Section: Introductionmentioning
confidence: 99%