1967
DOI: 10.1086/224432
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The Social Psychology of the Gift

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Cited by 377 publications
(240 citation statements)
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“…It is also inconceivable for the recipient not to try to give back a gift of similar value: gift giving is perceived as an affirmation of power and selfhood (Schwartz, 1967), so that the recipient who does not give back would experience a feeling of inferiority (Sherry, 1983) or dependency (Moschetti, 1979). This explains why the recipient searches for equilibrium and provides the same utility to the donor (Bell, 1991).…”
Section: The Social Exchange and Gift Exchange Perspectivesmentioning
confidence: 99%
“…It is also inconceivable for the recipient not to try to give back a gift of similar value: gift giving is perceived as an affirmation of power and selfhood (Schwartz, 1967), so that the recipient who does not give back would experience a feeling of inferiority (Sherry, 1983) or dependency (Moschetti, 1979). This explains why the recipient searches for equilibrium and provides the same utility to the donor (Bell, 1991).…”
Section: The Social Exchange and Gift Exchange Perspectivesmentioning
confidence: 99%
“…Indeed, gifts might serve many social functions (see, e.g., Schwartz 1967), including conveying identity, controlling and subordinating, conveying unfriendliness, reducing status anxiety, enforcing distributive justice, providing suspense or insulation, defining group boundaries, and atoning for unseen social deviations.…”
Section: The Sociological Approachmentioning
confidence: 99%
“…Frivolous gifts will have el = 0, since they generate no marginal utility, and "unfriendly" gifts (see Schwartz 1967, p. 5) may even have negative values of el. The puzzle I seek to explain is why it seems necessary for el to be less than one for a gift to signal a person's intentions appropriately.…”
Section: S186mentioning
confidence: 99%
“…This becomes part of the internalized identity of the Burner, a source of intrinsic motivation, and ultimately part of the recipient's behavioral repertoire. This is exactly what is meant by "the social psychology of the gift" (Schwartz, 1967). It is therefore not surprising to see the positive feedback gratitude loop manifest as thousands of Burners reciprocate Burning Man's gift by assiduously cleaning up after themselves.…”
Section: Concluding Thoughtsmentioning
confidence: 87%