The Social Responsibility of Tourism and Hotel Establishments and Their Role in Sustainable Tourism Development in Al-Ahsa, Saudi Arabia

Abstract

This study aims to assess the impact of implementing corporate social responsibility (CSR) practices on sustainable tourism development in Al-Ahsa city, Saudi Arabia. A survey was electronically distributed to the managers of hotels and travel agencies in Al-Ahsa City. A total of eight CSR strategies, including information analysis, compensation, system, delegation, prevention, education, regulation, and marketing, were extracted from the literature, and their effects on overall, economic, ecological, and social sustainability were investigated in hotels and tourism establishments. The results showed that promoting CSR adoption (marketing) and providing sustainability-related educational materials to customers were the most influential CSR practices on sustainability (mean scores±SD were 13.75±1.73 and 12.82±1.98 out of 15, respectively). Sustainable development of hospitality and tourism corporates could be enhanced by implementing marketing and educational CSR practices, which ultimately support the rising trend of sustainable tourism in the Kingdom.

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Green Innovation Behavior Toward Sustainable Tourism Development: A Dual Mediation Model

“…Employees are solely responsible for addressing corporate environmental concerns. Given the articulation, the study shows that employees' promising CSR initiatives support the increasing trend of sustainable tourism (Hassan et al, 2020). Accordingly, firms' socio-ecological responsibility plays a critical role in sustainable development.…”

Impact of Rural Tourism Development on Residents’ Satisfaction with the Local Environment, Socio-Economy and Quality of Life in Al-Ahsa Region, Saudi Arabia

“…The city is an emerging tourism destination for domestic tourists, and it is an important part of the recent efforts aiming to boast the local tourism industry and support the Saudi Vision 2030 targets [ 34 ]. It has been a part of the UNESCO Creative Cities Network since 2015 [ 35 ], and it was named “Capital of Arab Tourism” for 2019 [ 36 ]. There are 65 tourist facilities in Al-Ahsa, which are primarily located in the urban regions of Al-Hofuf and Al-Mubarraz.…”

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