“…SBMs can lead to better organizational economic, environmental, and social performance (Bacinello, Tontini, & Alberton, 2020; Evans et al, 2017; Franceschelli, Santoro, Giacosa, & Quaglia, 2019; Hall & Wagner, 2012; Lüdeke‐Freund, 2020). From a social perspective, SBMs may ensure the reduction of prices, allowing products and services to be affordable for a more significant number of people, fostering inclusivity (Nußholz, Rasmussen, Whalen, & Plepys, 2020; Rotondo, Corsi, & Giovanelli, 2019). This may be particularly relevant in developing or poor countries (Bardy, Massaro, & Rubens, 2013), not only to diffuse products and services to unwealthy people but also as a means to create self‐employment opportunities (Mahfuz Ashraf, Razzaque, Liaw, Ray, & Hasan, 2019).…”