“…In this paper, we approach the "attitude problem" from the perspective of the qualitative attitude approach (Vesala & Rantanen, 2007;also Kauppinen, Vainio, Valros, Rita, & Vesala, 2010;Niska, Olakivi, & Vesala, 2018;Nortio et al, 2020;Pesonen, Niska, & Vesala, 2013;Pyysiäinen, 2010;Renko, 2018). This methodological approach draws on the basic assumptions of discursive social psychology, especially discourse analysis of Potter and Wetherell (1987), and rhetorical social psychology of Billig (1996).…”