Novel, triphenylamino benzothiazole-based excited-state intramolecular protont ransfer (ESIPT) and non-ESIPT fluorophores were prepared by Suzuki coupling reactions. Their photophysical properties in solution,a queous suspension,a nd in the solids tate were systematically investigated. High fluorescenceq uantum efficiencies (F sol % 95 %; F solid % 88 %), moderate Stokes shifts ( % 8000 cm À1 ), microenvironment-sensitive and molecular-framework-dependent emission are the striking features of the protocol described here. Solid-state emission was modulated and interpreteda s ac rossover effect of p-p interactions using single-crystal Xray analyses. The nonplanar/twisted framework of the system helps to avoid noncovalenti nteractions, facilitating the suppression of fluorescenceq uenching in the solid state with high quantum efficiency over 88 %.[a] Dr.Supporting information and the ORCID identification number(s) for the author(s) of this article can be found under http://dx.