The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing

Fox, Karen; Скоробогатых, Ирина; Saginova, Olga

doi:10.1177/1470593105054899

Cited by 20 publications

(14 citation statements)

References 5 publications

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“…Amerian, 2015;Fox, 2016;Fox et al, 2005;Reid, 2002;Tadajewski, 2006aTadajewski, , 2009aTadajewski, , 2013. Nevertheless, there is a great deal of room for further research.…”

Section: Introductionmentioning

confidence: 99%

Marketing and the Cold War: an overview

Tadajewski

Stole

2016

Journal of Historical Research in Marketing

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The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. AbstractPurpose -This paper situates the contents of the special issue in historical context. It reviews each manuscript, highlighting pertinent interconnections.Design/methodology/approach -This is a review paper.Findings -The content of the special issue challenges and deflates many key assumptions in the literature on marketing and the Cold War.Originality/value -This special issue explores Cold War rivalries in a geopolitical context. It traces the ways in which political and economic contestation have impacted consumers and discusses how they have negotiated these challenges.

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“…Amerian, 2015;Fox, 2016;Fox et al, 2005;Reid, 2002;Tadajewski, 2006aTadajewski, , 2009aTadajewski, , 2013. Nevertheless, there is a great deal of room for further research.…”

Section: Introductionmentioning

confidence: 99%

Marketing and the Cold War: an overview

Tadajewski

Stole

2016

Journal of Historical Research in Marketing

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“…E. Randall 2004) and styling (AFSC 1956;Kalb and Kalb 1961;Schwartz 1964;Fox, Skorobogatkh, and Saginova 2005)-there were calls for factories to be more responsive to customer requirements. Institutionally, these calls were buttressed by the slow movement toward the decentralization of economic planning to regional and local levels (Goldman 1961a(Goldman , 11, 1963Phelps 1961, 77;Schwartz 1965;Shabad 1965b).…”

Section: Two Dogmas Of Russian Societymentioning

confidence: 97%

Quaker Travels, Fellow Traveler?

Tadajewski

2009

Journal of Macromarketing

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This article will add an important detail to our knowledge of Wroe Alderson’s life, namely his journey to Russia at the height of the cold war and the subsequent intelligence gathering efforts of the Federal Bureau of Investigation (FBI) following Alderson’s return from Russia in 1955. It does this by situating the text (AFSC 1956) that resulted from the journey in its historical context, connecting the trip to Russia with the Quaker value system that motivated the expedition. These values are, in turn, related to the files of the FBI via a brief review of the relevant volumes of FBI files that referred to the American Friends Service Committee (AFSC)—the group that Alderson traveled to Russia with. Using the Quaker publication coauthored by Alderson that details the journey to Russia, this article reconstructs the arguments found in that text. Finally, the author examines why Alderson attracted the attention of the FBI. His characteristic willingness to critique the assertions of a party of Soviet individuals with whom he met, as well as support for Alderson from an unknown Quaker associated with the FBI, would ensure that his credentials as an American patriot were never in danger.

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“…Although the managerial approach and its consequences seem to receive more critical scrutiny outside North America, this school of marketing thought still dominates. Interestingly, when the Soviets published their first western marketing text in 1980, they chose Philip Kotler's signal work, Marketing Management (Fox et al, 2005).…”

Section: Broadening Marketing Management Internationally and Institutmentioning

confidence: 98%

Sources of immoderation and proportion in marketing thought

Witkowski

2005

Marketing Theory

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The Soviet evolution of marketing thought, 1961-1991: From Marx to marketing

Cited by 20 publications

References 5 publications

Marketing and the Cold War: an overview

Marketing and the Cold War: an overview

Quaker Travels, Fellow Traveler?

Sources of immoderation and proportion in marketing thought

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