The b-family is a one-parameter family of Hamiltonian partial differential equations of non-evolutionary type, which arises in shallow water wave theory. It admits a variety of solutions, including the celebrated peakons, which are weak solutions in the form of peaked solitons with a discontinuous first derivative at the peaks, as well as other interesting solutions that have been obtained in exact form and/or numerically. In each of the special cases b = 2, 3 (the Camassa-Holm and Degasperis-Procesi equations, respectively) the equation is completely integrable, in the sense that it admits a Lax pair and an infinite hierarchy of commuting local symmetries, but for other values of the parameter b it is non-integrable. After a discussion of travelling waves via the use of a reciprocal transformation, which reduces to a hodograph transformation at the level of the ordinary differential equation satisfied by these solutions, we apply the same technique to the scaling similarity solutions of the b-family, and show that when b = 2 or 3 this similarity reduction is related by a hodograph transformation to particular cases of the Painlevé III equation, while for all other choices of b the resulting ordinary differential equation is not of Painlevé type.