“…With the application of statistical tools and techniques, bibliometric analysis is used in the evaluation of articles, books, conference proceedings and other publications and their citations that have scientific contents. Bibliometric analysis technique is currently being employed in a number of disciplines such as marketing (Fetscherin and Heinrich, 2015; Miskiewicz, 2020), the sciences (van Eck and Waltman, 2010), finance (Koenigsmarck and Geissdoerfer, 2021), medicine (Ahmad et al ., 2020), information technology (Chawla and Goyal, 2022) and accounting (Owusu and Korankye, 2023). The technique is considered essential in unearthing evolving trends in a field of research such as the performance of journals and articles, the collaborative efforts of authors, the geographical trends in publications, productivity of institutions regarding research publications, journals and countries in various fields of extant literature.…”