“…Recent scholarship in communication studies has seen a virtual explosion of interest in the ethics of persuasion (e.g., Arnett, 1991;Johannesen, 1990), with one theme emerging with some consistency: Regardless of their particular focus, authors have tended to stress the importance of enabling targets' choices among options (Arnett, 1991). Thomas Nilsen, one of the most vigorous advocates of this standard, is representative: "When we communicate to influence the attitudes, beliefs, and actions of others, the ethical touchstone is the degree of free, informed, and critical choice on matters of significance in their lives that is fostered by our [actions].…”