“…The present study concurs with previous studies which revealed that educated Kenyans, South Africans and Ugandans who earn more than the less educated, viewed traditional and indigenous foods as food for the poor; hence having less preference to consume traditional and indigenous African foods as compared to the western processed foods (Tabuti et al, 2004;Kimiywe et al, 2007;Dweba and Mearns, 2011). In comparison with the consumption levels, of the uneducated in Kenya, South Africa and Uganda, educated populations have been found to consume less of wild and indigenous fruits and vegetables (Oniang'o et al, 2003;Pelto et al, 2004;Tabuti et al, 2004). The educated Kenyans, South Africans and Ugandans are exposed to influences of urbanisation and western lifestyles, which lead to adopting negative perceptions towards local and indigenous African foods (Haddad, 2003;Pingali, 2007).…”