The Structural Analysis of the Variables among Clothes Consumption Value, Need for Uniqueness, Use Information Sources Related to Importance of Apparel Product Attributes and Store Attributes

Park, Hye-Jung; Yoo, Tai-Soon

doi:10.5850/jksct.2012.36.8.802

Cited by 5 publications

(2 citation statements)

References 8 publications

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“…이러한 연구들을 살펴보면 대 †Corresponding author; (Lim, 2005). 패션제품을 구매할 때 소비자들의 소비가치는 제품속성 중요도와 점포속성 중요도에 직·간접적으로 영향을 미치는 것으로 나타났으며 (Choi, 2009;Lee & Shin, 2012;Park & Yoo, 2012) 모바일 쇼핑몰에서도 소비가치가 쇼핑몰 만족도에 영향을 미치는 것으로 나타났다 (Jung, 2012). …”

Section: 서 론unclassified

The Study of Impulse Buying Behavior according to Consumption Value in Mobile Fashion Shopping Mall

Eunmi¹

2015

Fashion & Textile Research Journal

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: This study investigates differences in fashion products attributes, mobile shopping mall attributes, impulse buying behavior, and satisfaction according to mobile shoppingconsumption value. The findings provide new information on marketing strategy for mobile shopping malls. A total of 283 usable questionnaires were obtained from college students. Data were analyzed by frequency analysis, factor analysis, and ANOVA using SPSS 21.0 for Windows. The results were as follows. First, according to the consumption value, consumer were classified into 3 groups: social/functional oriented, indifference and epistemic/emotional oriented. Second, the conspicuous-functional pursuit group considered utility and exhibition more important in regards to fashion products attributes for the consumption value group, the personality pursuit group also considered aesthetics and utility more important than other groups. Third, conspicuous-functional pursuit group considered continuous management more importantin regards to the importance ofmobile shopping mall attributes for the consumption value group, the personality pursuit group considered informationexchange more important than the other groups. Fourth, the conspicuous-functional pursuit group and Personality pursuit group considered impulse purchase behavior more important than the emotionalpursuit group. The conspicuous-functional pursuit group considered satisfaction after impulse purchase behavior more important than other groups.

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Section: 서 론unclassified

The Study of Impulse Buying Behavior according to Consumption Value in Mobile Fashion Shopping Mall

Eunmi¹

2015

Fashion & Textile Research Journal

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“…재구매의도는 고객이 반복적으로 제품이나 서비스 를 구매하고자 하는 행동의도로서 (Ju & Chung, 2014), 특정 점포나 기업의 제품을 다시 구매할 것인가의 여부를 의미한다 (Chang, Park, Lee, & Youn, 2007). Kim(2012)은 스포츠웨어의 선택속성인 유행성, 기 능성, 색상, 브랜드, 가격, 디자인 등이 재구매의도 의 영향요인이라 하였고, Lee et al(2013) (Hong et al, 2010;Kim, 2011;Kim et al, 2013) (Won & Chung, 2015) 을 말하며, 의복소비가치는 의복을 선택함에 있어 개인의 신념을 반영하는 것을 나타낸다 (Park & Yoo, 2012 Outdoor brands tend to provide the quality and service I expected. .668…”

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The effects of consumers' sense of community regarding outdoor brand on behavioral commitment, purchasing satisfaction, and repurchasing intention

Jang¹,

Ann²,

Lee³

2015

The Research Journal of the Costume Culture

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This study analyzed the effects of consumers'sense of community regarding outdoor brands on behavioral commitment, purchasing satisfaction, and repurchasing intention and analyzed the effects of behavioral commitment and purchasing satisfaction on repurchasing intention. Additionally, this study analyzed the differences in sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of outdoor consumers'consumption values. A survey was conducted from July 20th to 30th, 2015, and 527 responses were used for the analysis. The results of this study are as follows. First, consumers'sense of community regarding outdoor brands was classified into mutual influences, sufficiency necessity, emotional connectedness, and sense of belonging. Second, outdoor consumers'sense of community had positive impacts on behavioral commitment, purchasing satisfaction and repurchasing intention. Third, outdoor consumers'behavioral commitment and purchasing satisfaction had positive impacts on repurchasing intention. Fourth, there were differences in the outdoor consumers'sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of consumption values. Therefore, outdoor brands can strengthen the relationship with customers considering values and behavior, suggesting the need for a strategy that promotes consumers'sense of community with sustainable management activities that save the environment and local community.

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The Effect of Fashion Product Consumers' Need for Uniqueness on their Criteria of Clothing Selection and Switching Intentions

Park¹,

Park²

2016

Fashion business

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The Structural Analysis of the Variables among Clothes Consumption Value, Need for Uniqueness, Use Information Sources Related to Importance of Apparel Product Attributes and Store Attributes

Cited by 5 publications

References 8 publications

The Study of Impulse Buying Behavior according to Consumption Value in Mobile Fashion Shopping Mall

The Study of Impulse Buying Behavior according to Consumption Value in Mobile Fashion Shopping Mall

The effects of consumers' sense of community regarding outdoor brand on behavioral commitment, purchasing satisfaction, and repurchasing intention

The Effect of Fashion Product Consumers' Need for Uniqueness on their Criteria of Clothing Selection and Switching Intentions

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