“…Globalization has had a profound impact on both consumers and companies. Following World War II, numerous countries embraced the expansion, concentration, and acceleration of international relations, supported by new international institutions such as the United Nations, the World Bank, and later, the World Trade Organization (Habich & Nowotny, 2017;Hu & Spence, 2017;Petricevic & Teece, 2019). Although globalization steadily increased after World War II, it accelerated dramatically in the 1990s, following the end of the Cold War and the advent of the Internet (Habich & Nowotny, 2017;Hu & Spence, 2017).…”