We report the observation at high resolution of seven vibronic bands that appear within ϳ200 cm −1 of the electronic origin in the S 1 -S 0 fluorescence excitation spectrum of 4,4Ј-dimethylaminobenzonitrile ͑DMABN͒ in a molecular beam. Surprisingly, each band is found to be split into two or more components by a ͑coordinated͒ methyl group tunneling motion which significantly complicates the analysis. Despite this fact, high quality ͓͑Observed− Calculated͒ ഛ 30 MHz͔ fits of each of the bands have been obtained, from which the rotational constants, inertial defects, torsion-rotation interaction constants, methyl group torsional barriers, and transition moment orientations of DMABN in both electronic states have been determined. The data show that DMABN is a slightly pyramidalized ͑ϳ1°͒ but otherwise ͑heavy-atom͒ planar molecule in its ground S 0 state, and that its electronically excited S 1 state has both a more pyramidalized ͑ϳ3°͒ and twisted ͑ϳ25°͒ dimethylamino group. Large reductions in the methyl group torsional barriers also show that the S 1 ← S 0 electronic transition is accompanied by significant charge transfer from the nitrogen atom to the ء orbitals of the aromatic ring. Thereby established is the participation of all three vibrational coordinates in the dynamics leading to the "anomalous" emissive behavior of DMABN in the condensed phase.