We explore the variations of Rayleigh wave phase velocity beneath eastern China in a broad period range (20-200 s). Rayleigh wave dispersion curves are measured by the two-station technique for a total of 734 interstation paths using vertical component broadband waveforms at 39 seismic stations in eastern China from 466 global earthquakes. In addition, 599 waveform inversion interstation measurements were added to this data set. The interstation dispersion curves are then inverted for high-resolution isotropic and azimuthally anisotropic phase velocity maps at periods between 20 and 200 s. At shorter periods sampling the crustal depth range, phase velocities are higher in the southeastern part of the region, reflecting the thinner crust there. The Jiangnan Belt separates Cathaysia from the Yangtze Craton, the latter with thicker crust and a deep, high-velocity cratonic root. The eastern part of Yangtze Craton, however, east of 115-116• E, does not display a deep root and has a thin lithosphere. Azimuthal anisotropy at long periods (>120 s) shows fast propagation directions broadly similar to that of the absolute plate motion. Beneath Cathaysia and eastern Yangtze Craton, anisotropy in the asthenosphere is strong and suggests coast-perpendicular flow. Asthenospheric flow from beneath China's thick continental lithosphere toward the thinner lithosphere of the margin and the resulting decompression melting may be the fundamental causes of the intraplate basaltic volcanism along the eastern coast of China.