The success of go-pay financial technology service adoption

Abstract

Go-Pay is one of the popular FinTech services in Indonesia. This research aims to identify the Go-Pay service's impact on net benefits influenced by perceived usefulness, perceived ease of use, comfort, information quality, security, trust, and internet connection quality. This research used a quantitative method to collect 220 data by distributing a questionnaire through Google Form and analyzing them using SmartPLS 3.3. The result shows that comfort, information quality, and perceived ease of use significantly impact the perceived usefulness. In contrast, internet connection quality, trust and security were proved to have no significant impact on the perceived usefulness. Comfort, information quality, trust, internet connection quality had a significant impact on the perceived ease of use. However, security had no significant impact on perceived ease of use. Perceived usefulness and perceived ease of use had a significant impact on net benefits. This research can use as a decision-making strategy for Go-Jek as a company concerning the success of Go-Pay service.

Factors Influencing the Adoption of Financial Technology and Net Benefit in Indonesian Banking

“…This result is corroborated by the findings of Nurherwening et al (2021) in relation to the net benefit of Gopay and Wibowo ( 2020) regarding e-Local Return's impact on net benefit which can be interpreted as tax compliance. Despite the challenges, adopting fintech brings significant benefits to both banks and customers, making it an attractive proposition and enabling more effective and efficient transaction.…”

“…This is in line with the theory of Information System Success Model (ISSM), which states that the adoption of information technology can bring benefits to organizations or individuals (DeLone & McLean, 2003). The ISSM theory is also widely used to explain the success of IT implementation, such as the adoption of Fintech in Go-pay (Nurherwening et al, 2021). Based on the description, the researchers used the TOE Theory to investigate the factors influencing the adoption of Fintech in the banking industry.…”

Digital Payment Application as a Cashless Utilization and its Benefit for the Community in Denpasar City

“…GoPay is one of the leading FinTech brands in Indonesia, an e-Wallet service available on the Gojek platform [21]. Gojek itself is a company that provides online-based transportation services.…”