The Sweezy model of price competition among private labels of chain stores

Svoboda, Roman; Kopecká, Lenka

doi:10.17221/355/2015-agricecon

Cited by 4 publications

(2 citation statements)

References 4 publications

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“…In particular, the effect of perceived risk on purchase intention of PL seems to be a key variable in the research theme of perceived PL characteristics (Riboldazzi et al, 2021). As in a study where Easterners were found to have stronger risk aversion than Westerners, this may also correlate with the fact that Asian buyers tend to seek commodities that present less risk (Svoboda and Kopecka, 2017).…”

Section: Perceived Riskmentioning

confidence: 95%

Examining Purchase Intention of Private-Label Brands: The Moderating Effect of Brand Category

Andarini,

Alversia

2023

JAM

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Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses. In its development, private labels have evolved into brands that pay attention to value and sustainability. A brand category in Indonesia involves SMEs as product suppliers for PLB. This study examines the influence of factors related to the store on the perception of private-label products produced by SMEs. This study collects online data from 441 Indonesian respondents who are Alfamart and Indomaret customers aged 18 or above and have shopped in the last 3 (three) months, using the non-probability sampling method with a purposive sampling technique. The collected data were tested using SEM Partial Least Squares analysis. The results reflect that store loyalty and brand image have a significant positive impact on attitudes toward buying private labels. In contrast, store loyalty and price consciousness have the least significant positive impact. On the other hand, perceived risk was was found to have a significant negative effect. The Brand Category was found to be moderating in Store Loyalty and Brand Image antecedent variables. This study is expected to be useful for academics and marketing practitioners by expanding private-label studies, especially in relation to SMEs as producers. Moreover, retailers can consider involving more SMEs in their private-label business, which will positively impact society.

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Section: Perceived Riskmentioning

confidence: 95%

Examining Purchase Intention of Private-Label Brands: The Moderating Effect of Brand Category

Andarini,

Alversia

2023

JAM

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“…(Kelting, et al, 2017) The importance of defining the factors that determine consumers' attitudes to private label products is obvious and that is the reason why the issue is solved at the level of individual econo-mies. The level of private label products on the Australian market is the research aim of Cleanthous et al (2011); African markets is the research object of Wyma et al (2014); the attitudes of French consumers are presented by Mannot et al, (2015); Kakkos et al (2015) identify the main reasons for the purchase of private products by Greek consumers; Thai shopping decision making of private products is processed in Thanasuta research (2015); Czech consumers' perception of the private label products is described by Kocisiarova & Nagy (2015) and Svoboda & Kopecka (2017).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Consumer Perception of Private Label Products: An Empirical Research

Valášková¹,

Klieštiková²,

Křižanová³

2018

JOC

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This article analyzes the attitudes of consumers towards the purchase of private label products, considering their needs and requirements, the type of purchased product, reasons for the purchase, as well as demographic characteristics of the respondents. The main aim of the research is to determine the factors and variables that significantly influence and shape the consumer's perception and attitude towards the purchase of private label products. The perception of private label products by Slovak consumers was studied empirically, focused on three hypotheses: (1) if the type of purchased product affects the consumer's attitude towards private label products; (2) if the consumer's attitude is influenced by the reasons for the purchase; and (3) if the attitudes of consumers to private label products are determined by demographic determinants. The study of consumer preferences is of great importance in the context of the competitive ability of branding. The greatest contribution of the study is the determination of which types of private label products are purchased by consumers, considering their family status, and that the consumers' perceptions of private label products are determined by the consumer's age, income and family status, as well as by the reasons for their purchase. The research results can be used in the retail trade when planning strategies for private label products, focusing on the specific requirements and needs of individual consumer groups, accepting their demographic differences.

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The Market for Farmers‘ Food Products in the Czech Republic

Rodonaia¹,

Slavíková²

2018

International Scientific Days 2018. Towards Productive, Sustainable and Resilient Global Agriculture and Food Systems: Proceedi

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The Sweezy model of price competition among private labels of chain stores

Cited by 4 publications

References 4 publications

Examining Purchase Intention of Private-Label Brands: The Moderating Effect of Brand Category

Examining Purchase Intention of Private-Label Brands: The Moderating Effect of Brand Category

Consumer Perception of Private Label Products: An Empirical Research

The Market for Farmers‘ Food Products in the Czech Republic

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