2020
DOI: 10.12775/jehs.2020.10.06.032
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The SWOT-TOWS analysis as a tool of the PDCA cycle in improving the quality of the postal service

Abstract: The purpose of the study is the practical application of the SWOT-TOWS analysis as a PDCA cycle in improving the quality of postal services. The first part of the article contains a review of the literature on the issues of service quality in relation to postal services and the characteristics of the selected tool-the PDCA cycle. Then, the results of the research have been presented, i.e. the SWOT-TOWS analysis of the chosen postal operator and its importance in the PDCA cycle to improve the quality of postal … Show more

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Cited by 3 publications
(2 citation statements)
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“…In accordance with the theoretical assumptions of the chosen research method, the first step is to identify the factors and classify them to the listed dimensions. Then, the researcher assigns a weight to each factor based on his knowledge, and the sum of the weights in each dimension is 1 (Kowalik, 2020;Panteleiev, 2023). The next step is to identify, usually in a tabular form, the links between the individual factors listed in the four presented areas.…”
Section: Methodology Of Researchmentioning
confidence: 99%
“…In accordance with the theoretical assumptions of the chosen research method, the first step is to identify the factors and classify them to the listed dimensions. Then, the researcher assigns a weight to each factor based on his knowledge, and the sum of the weights in each dimension is 1 (Kowalik, 2020;Panteleiev, 2023). The next step is to identify, usually in a tabular form, the links between the individual factors listed in the four presented areas.…”
Section: Methodology Of Researchmentioning
confidence: 99%
“…The first element of this matrix is strengths, representing the internal strengths, advantages and skills that underpin a company's strategy. These are the elements that can be used to efficiently implement strategic plans (Kowalik, 2020b). The next segment of the matrix is weaknesses, encompassing negative determinants that may constitute obstacles to the effective implementation of strategic activities.…”
Section: Literature Reviewmentioning
confidence: 99%