The Symbiotic Sustainability Model: Conceptualizing NGO-Corporate Alliance Communication

Shumate, Michelle; O’Connor, Amy

doi:10.1111/j.1460-2466.2010.01498.x

Cited by 104 publications

(115 citation statements)

References 74 publications

(97 reference statements)

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“…The focus on stakeholder dialogue becomes a part of reputational risk mitigation (Alniacik et al, 2011;Husted & Allen, 2006;Lawrence, 2010;Ziek, 2009). In addition it provides a platform for multi-stakeholder initiatives in a symbiotic sustainability model as observed by Shumate and O'Connor (2010). The alliance between corporations and the non-profit sector (in that case NGOs) is based on communicational alliances.…”

Section: State-of-art Csr Communicationsmentioning

confidence: 99%

“…These networks and partnerships may also include partners from the non-profit sector. The symbiotic model of partnerships between NGOs and corporations provides benefits to both sides (Shumate & O'Connor, 2010). The corporation brings access to advanced communications tools and techniques while the non-profit partner brings legitimacy of the action (Morsing & Schultz, 2006).…”

Section: Organisational Learningmentioning

confidence: 99%

“…The alliance between corporations and the non-profit sector (in that case NGOs) is based on communicational alliances. The choice of partners for the network is multi-dimensional and depends on corporate strategy, sector activity and type of NGO communication (Shumate & O'Connor, 2010). CSR is a global concept which does not only apply to the Western-based companies (Amaladoss & Manohar, 2011;Maon, Lindgreen & Swaen, 2010).…”

Section: State-of-art Csr Communicationsmentioning

confidence: 99%

See 2 more Smart Citations

Profiling corporate communications strategy: Mastering organisational learning - A dynamic maturity model for corporate communications strategic management

Bochenek¹,

Blili²

2013

Mark. Rev.

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Section: State-of-art Csr Communicationsmentioning

confidence: 99%

Section: Organisational Learningmentioning

confidence: 99%

Section: State-of-art Csr Communicationsmentioning

confidence: 99%

See 1 more Smart Citation

Profiling corporate communications strategy: Mastering organisational learning - A dynamic maturity model for corporate communications strategic management

Bochenek¹,

Blili²

2013

Mark. Rev.

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“…Researchers have employed both quantitative and qualitative methods to trace how such complex systems may sustain themselves and their broader environments over time. For instance, the "symbiotic sustainability" framework proposes a complex model of organization-nonprofit negotiation of interests and concerns, in a dynamic setting, rather than assume static concerns for actors, so that the various entities strategically align themselves to further particular social, environmental, and organizational goals (Shumate & O'Connor, 2010). Organizational communication scholars have also sought to examine the application of citizenship frameworks and deliberation models to address organizational responses to ongoing social and environmental problems, noting how a lens of "sustainable citizenship" might offer a coherent organizing model to collaborate for sustainable development (Munshi & Kurian, 2015).…”

Section: Sustainability As Systemic Resiliencementioning

confidence: 99%

Sustainability and Sustainable Development

Mitra

2016

The International Encyclopedia of Organizational Communication

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Sustainable development is defined as development that meets the needs of the present without jeopardizing future generations' growth and prosperity, and involves the consideration of social, environmental, and economic resources (Brundtland, 1987). By extension, sustainability may be conceived of as ongoing processes of organizing across government, nonprofit, and for-profit entities to enable sustainable development. Conceptually, then, sustainability and sustainable development are concerned with the long-term management of human and nonhuman resources, rather than short-term priorities (e.g., shareholder returns), and provide an alternative organizing framework to mainstream capitalism. Whereas "soft" versions of sustainability envision an inclusion of long-term logics in mainstream capitalism, more "radical" versions argue that extant political economic systems of organizing are severely flawed and need to be revised entirely.The issue of sustainability is both old and new in organizational communication scholarship. On the one hand, the field has long centered the complex relations between organizations and their impacted societies as one of its key problematics. Over the years, organization-society relationships have been probed in different ways, such as through corporate social responsibility (CSR), employee/labor relations, worker participation, and work-life balance issues. Nevertheless, organizational communication research has rarely embraced the term "sustainability" itself, even when studying the management of scarce resources for organizing systems. Recently, however, as interdisciplinary attention has settled on the issue of sustainable development with some fervor -given the ongoing complexities of climate change, global pollution, and population shifts, among others -the role of communication (and organizational communication in particular) has reached center stage in the meaningful implementation of sustainability. Sustainability in organizational communication researchFour broad areas of organizational communication research highlight sustainability: long-term organizational viability given the existence of multiple tensions, environmental CSR practices, corporate communication on broader environmental impacts, and resilience of complex adaptive systems. Research in these areas is published not just by communication scholars in the field's traditional journals (e.g., Management

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“…These networks are established in the context of multi-stakeholders initiatives (Porter, Donthu, MaacElroy, & Wydra., 2011;Shumate & O'Connor, 2010). Corporate communication helps in defining a company's objectives and strategy; therefore, managers need to be provided with advanced tools to shape strategic practices of corporations in this complex environment (Bochenek & Blili, 2013).…”

Section: Strategic Planning/career Developmentmentioning

confidence: 99%

An Increasing Usefulness for Managerial Communication Research on the Main Topics of Management

Bell

Roebuck

2015

SSRN Journal

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Effective communication is necessary across all management tiers and functions. In addition, it is an integral part of managerial decision-making. Over the last 10 years, interest in the nuances of communication as related to management has intensified. These studies have fostered diverse approaches to linking management and communication. Our investigation, using 2x5 and 2x4 factorial ANOVAs, reveals that differences exist among the means of five professional communication fields. Numerous articles published between 2004 and 2013 were examined, and we found an increasing usefulness for managerial communication research on the main topic of management.

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The Symbiotic Sustainability Model: Conceptualizing NGO-Corporate Alliance Communication

Abstract: We introduce the Symbiotic Sustainability Model (SSM) as a macrolevel explanation of non

Cited by 104 publications

References 74 publications

Profiling corporate communications strategy: Mastering organisational learning - A dynamic maturity model for corporate communications strategic management

Profiling corporate communications strategy: Mastering organisational learning - A dynamic maturity model for corporate communications strategic management

Sustainability and Sustainable Development

An Increasing Usefulness for Managerial Communication Research on the Main Topics of Management

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