The The Development Strategies for National Economies after the Covid-19 Pandemic

Fedirko, Olha; Zatonatska, Tetiana

doi:10.15388/ekon.2020.2.6

Cited by 4 publications

(1 citation statement)

References 8 publications

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“…Previous researches confirmed the e-commerce efficiency in national economies growth (Fedirko and Zatonatska, 2020). Using ICT and e-commerce system may definitely improve the level of people's life and improve the economy.…”

Section: Previous Studies' Overviewmentioning

confidence: 88%

Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic

Fedirko¹,

Zatonatska²,

Wołowiec³

et al. 2021

ERSJ

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Purpose:The objective of this study involves the determination of data-driven solutions needed to increase the usability of e-commerce systems and its profitability. Design/Methodology/Approach: In the research implementation process, logic generalization and induction to identify and analyze the most beneficial data science tools in e-commerce. deign of the study is to generalize existing approaches of data science usage in e-commerce, to develop practical recommendations to ensure the competitive advantages of e-commerce market participants and to estimate the cost of technical tools needed to launch the data science project in e-commerce. Findings: The results clearly demonstrate that in 2020 businesses that have e-commerce system were financially successful and in next 3 years online sales will increase rapidly. The simple analytics will not cover the demand of online business and it is needed to implement advanced data-driven decisions now. Practical Implications: The present research provides generalized knowledge on how to launch a data science project in e-commerce and how to choose the best programming and visualization app to ensure the profitability of a project. The scientific paper gives an instruction on the marketing contribution analysis, which is the tool of key importance for online marketplaces. Originality/Value: The main research value drawn from the study is to launch the datadriven models in e-commerce company it is needed to observe the real business need and available data, find the best programming and visualization tools. It was defined that the most beneficial data science solutions are demand forecasting, estimation of the marketing contribution, customers clustering, recommendation system and customers' attitude analysis. The main business need for each e-commerce company is to estimate the contribution of all marketing channels and advertisement formats separately. This issue may be easily handled with a regression modelling, which helps to understand a set of factors influencing sales.

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Section: Previous Studies' Overviewmentioning

confidence: 88%

Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic

Fedirko¹,

Zatonatska²,

Wołowiec³

et al. 2021

ERSJ

Self Cite

View full text Add to dashboard Cite

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Analysis of the Impact of COVID-19 on the Development of National ICT Industry

He¹,

Cao²,

Yu³

et al. 2023

Lecture Notes in Electrical Engineering

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The impact of e-commerce on the sustainable development: case of Ukraine, Poland, and Austria

Fedirko

Zatonatska

Dluhopolskyi

et al. 2021

IOP Conf. Ser.: Earth Environ. Sci.

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The COVID-19 pandemic dramatically and irreversibly transformed global e-commerce trends. The process of internationalization has been slowed down considerably, the level of globalization impact has decreased, that, consequently, has led to a strong lag in the development of some countries. The aim of the study is to determine the nature of e-commerce socio and economic effects in Ukraine, Poland, and Austria. For analysis, a modern mathematical apparatus was used – the Cobb-Douglas model and the Markov chain methodology. The study shows a significant positive impact of e-commerce on employment and GDP in the three countries. Thus, with an increase in investment levels in e-commerce and ICT by 1%, employment in Ukraine will increase by 0.02%, in Poland – by 0.14%, and in Austria – by 0.17%. Similarly, Ukraine’s GDP may rise by 0.07%, Poland’s – by 0.2% and Austria’s – by 0.07%. Therefore, a stable flow of investment in e-commerce will provide countries with a faster way out of the crisis, create more jobs and opportunities for business development.

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The The Development Strategies for National Economies after the Covid-19 Pandemic

Cited by 4 publications

References 8 publications

Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic

Data Science and Marketing in E-Commerce Amid COVID-19 Pandemic

Analysis of the Impact of COVID-19 on the Development of National ICT Industry

The impact of e-commerce on the sustainable development: case of Ukraine, Poland, and Austria

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