The Theoretical Analysis on Cognitive Process of the Safety Signs Based on Neuro-IE

Abstract

It’s a sort of safety management strategy of setting safety signs in production site in order to make people be alert and evade danger by transmitting dangerous signal. Based on the reviews of traditional cognitive process models such as C-HIP model and information communication model, combining the theoretical results of emerging Neuro-IE, this paper provides a cognitive process model (3N-Model) of safety sign on the basis of Neuro-IE, explains the model and gives a number of management inspirations by combining with the model.

Neuromarketing and its implications for operations management: an experiment with two brands of beer

“…Understanding cognitive processing will be one of the most important bases for improving safety at work (Zhou et al, 2013a). This neuromarketing research comes within the context of a new line of research in the field of Production and Operations with the potential to bring several important insights for increased productivity, efficient and less inventory production, safety at work, ergonomic development and time and movement studies; the application of neuromarketing and cognitive neuroscience tools to production.…”