The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:

Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.

doi:10.1177/0093650204267934

Cited by 84 publications

(73 citation statements)

References 66 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…For example, one study found that participants thought that casino and lottery advertising had greater impact on other people than on themselves (Youn et al, 2000). Such systematic and self-serving differences in perceptions of the self and others are often referred to as third-person effect (Huh, Delorme, & Reid, 2004). In connection with mass media, this effect may be more pronounced if the audience regards being persuaded by the message as a sign of weakness or lack of intelligence, or if the communicator has an explicit persuasive intention or is perceived to be untrustworthy (Gunther, 1991;Youn et al, 2000).…”

Section: Limitations and Implications For Future Researchmentioning

confidence: 99%

The impact of gambling advertising: Problem gamblers report stronger impacts on involvement, knowledge, and awareness than recreational gamblers.

Hanss

Mentzoni

Griffiths

et al. 2015

Psychology of Addictive Behaviors

View full text Add to dashboard Cite

Although there is a general lack of empirical evidence that advertising influences gambling participation, the regulation of gambling advertising is hotly debated among academic researchers, treatment specialists, lobby groups, regulators, and policy makers. This study contributes to the ongoing debate by investigating perceived impacts of gambling advertising in a sample of gamblers drawn from the general population in Norway (n = 6,034). Three dimensions of advertising impacts were identified, representing perceived impacts on (a) gambling-related attitudes, interest, and behavior ('Involvement'), (b) knowledge about gambling options and providers ('Knowledge'), and (c) the degree to which people are aware of gambling advertising ('Awareness'). Overall, impacts were strongest for the 'Knowledge' dimension, and, for all three dimensions, the impact increased with level of advertising exposure. Those identified as problem gamblers in the sample (n = 57) reported advertising impacts concerning 'Involvement' more than recreational gamblers, and this finding was not attributable to differences in advertising exposure. Additionally, younger gamblers reported stronger impacts on 'Involvement' and 'Knowledge' but were less likely to agree that they were aware of gambling advertising than older gamblers. Male gamblers were more likely than female gamblers to report stronger impacts on both 'Involvement' and 'Knowledge'. These findings are discussed with regard to existing research on gambling advertising as well as their implications for future research and policy-making.

show abstract

Section: Limitations and Implications For Future Researchmentioning

confidence: 99%

The impact of gambling advertising: Problem gamblers report stronger impacts on involvement, knowledge, and awareness than recreational gamblers.

Hanss

Mentzoni

Griffiths

et al. 2015

Psychology of Addictive Behaviors

View full text Add to dashboard Cite

show abstract

“…However, the influence on the distant other is perceived to be comparatively less and this could be attributed to the social distance between the self and distant others or the level of message desirability. Thus, it could be understood that the BN party supporters are persuaded by the positive and credible message given by the BN political communication devices and subsequently the voters feel "I am smart enough to recognize the value of the message" (Huh et al, 2004). Therefore, the first person or BN respondents feel proud and contented when exposed to their party communication devices and they felt that the others and distant others should also share a similar sentiment.…”

Section: Discussion On the Findings Of The Studymentioning

confidence: 99%

“…The high influence percentage on the BN party supporters triggers the possibility for a 'reverse' third-person org/10.15206/ajpor.2014.1.4.307 or first-person effect. This may be due to the perceived desirability of the BN message content to be credible or positive and thus people attribute more effects to self (Huh, Delorme, & Reid, 2004). …”

Section: Hypothesis Testingmentioning

confidence: 99%

Effects of Political Campaign Materials on Party and Non-Party Voting Supporters

Idid¹,

Souket²

2014

Asian Journal for Public Opinion Research

View full text Add to dashboard Cite

Political parties would normally claim that their campaign and communication materials have effects on voters, be it on their supporters or their opponents during election campaigns. However, such effects are assumed effects by the parties unless voters are themselves assessed about the effects of such materials on themselves. The supporters of the parties are likely to regard such campaign materials as congenial to them but this may not be so with the opposition supporters who would regard such materials as negative.Taking the third-person effect to analyze effects on the audience as the theoretical framework, this study posited that opposition members would regard the materials as negative and thus would claim that they would not have any effect on them but they would likely say that such campaign materials would have effects on own party supporters. Davison (1983) posited that individuals will perceive that negative mediated messages would have their greatest impact not "on me" or "you" but on "them,"-the third person.Research suggests that people judge others to be more influenced than they are by media, advertising, libelous messages, media violence, pornography, and television drama. The theory referred to as the Third-person effect developed on the postulation that audience members would not admit that media had any direct effect on them, but would instead believe that the media influenced others, the third person (Tewksbury, Moy, & Weis, 2004; Asian Journal for Public Opinion Research -ISSN 2288-6168 (Online) Vol. 1 No. 4 August 2014 308 http://dx.doi.org/10.15206/ajpor.2014 Price, Tewksbury, & Huang, 1998). On the other hand, while people would discount the effects of negative or biased messages on themselves, they would, under the notion of the First Person Effect, readily admit to being influenced by such messages.This study was based on studying the effects of political literature on party and opposition party supporters taking the messages to be positive to one group and biased and partisan to another group. The study focuses on the assumed effects of political literature on own party and opposition party supporters. It traces the degree of influence of Malaysia's largest political party, Barisan Nasional (BN) political communication literature on its own supporters and on non-BN party supporters. While the third-person effect assumes a null or minimal effect on one's self and some or strong effect on others, the question that arises are on welcoming favorable media effects on oneself and assuming unfavorable effects on others.

show abstract

“…Those are factors that previous studies controlled when examining consumers' opinion of ad utility or attitudes toward DTC ads (see Moorman & Matulich, 1993;Huh, Delorme, & Reid, 2004;Perri & Nelson, 1987). Because we used self-reported measures for health literacy and educational values of DTC ads, controlling for factors that could affect respondents' attitudes toward prescription drugs was necessary.…”

Section: Methodsmentioning

confidence: 99%

Subjective Health Literacy and Older Adults' Assessment of Direct-to-Consumer Prescription Drug Ads

Muturi

2011

Journal of Health Communication

View full text Add to dashboard Cite

Older adults are increasingly the intended target of direct-to-consumer (DTC) prescription drug ads, but limited evidence exists as to how they assess the educational value of DTC ads and, more importantly, whether their assessment depends on their level of health literacy. In-person interviews of 170 older adults revealed that those with low subjective health literacy evaluated the educational value of DTC ads significantly lower than did those with high subjective health literacy. The results prompt us to pay more scholarly attention to determining how effectively DTC ads convey useful medical information, particularly to those with limited health literacy.

show abstract

The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:

Cited by 84 publications

References 66 publications

The impact of gambling advertising: Problem gamblers report stronger impacts on involvement, knowledge, and awareness than recreational gamblers.

The impact of gambling advertising: Problem gamblers report stronger impacts on involvement, knowledge, and awareness than recreational gamblers.

Effects of Political Campaign Materials on Party and Non-Party Voting Supporters

Subjective Health Literacy and Older Adults' Assessment of Direct-to-Consumer Prescription Drug Ads

Contact Info

Product

Resources

About