The Threat of Unplanned Urban and Real Estate Expansion to Environmental Sustainability

Abstract

Urbanization is a complex and multifaceted process that positively and negatively impacts society and the environment. To promote sustainable and inclusive urban development, it is essential to adopt a holistic and interdisciplinary approach that takes into account social, economic, and environmental factors, as well as the needs and perspectives of local communities and stakeholders. By adopting sustainable real estate practices, Pakistan can create a more sustainable and prosperous future for all its citizens. Likewise, real estate firms that aim to promote environmental, social, and economic sustainability in their operations should consider adopting a sustainable marketing approach. Real estate organizations may contribute to a more sustainable future while also benefiting their business by integrating sustainable practices into all facets of their operations and promoting sustainability to their clients and stakeholders. Sustainable marketing gives real estate companies a competitive edge and long-term profitability in addition to helping to safeguard the environment and society.