2003
DOI: 10.1080/09523360412331305663
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The Tour de France as an agent of change in media production

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Cited by 7 publications
(5 citation statements)
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“…At the same time, sports have greatly contributed to the popularity and success of media outlets. Early examples of this close relationship are cycling events such as the Tour de France and the Giro d'Italia, created in the first decade of the 20th century by sports newspapers to promote themselves and their commercial partners (Wille, 2003). Over time, through the narration of sporting 'national heroes' and the representation of the countries' landscapes, both races have added symbolic values to their original mission.…”
Section: Mass Media Sport and The Nationmentioning
confidence: 99%
“…At the same time, sports have greatly contributed to the popularity and success of media outlets. Early examples of this close relationship are cycling events such as the Tour de France and the Giro d'Italia, created in the first decade of the 20th century by sports newspapers to promote themselves and their commercial partners (Wille, 2003). Over time, through the narration of sporting 'national heroes' and the representation of the countries' landscapes, both races have added symbolic values to their original mission.…”
Section: Mass Media Sport and The Nationmentioning
confidence: 99%
“…Orchestrating a spectacle is a well-trodden strategy for specialist publications looking to sell more issues, as was the case, for example, when the French sports paper L'Auto inaugurated the famous Tour de France cycling race in 1903 (Wille 2003). Much like a cycling race, 'competitive' universities rise, fall, stagnate, and stabilize in a global landscape.…”
Section: Discussionmentioning
confidence: 99%
“…The fact that the Tour de France is a mega media event was already illustrated by Wille (2003) who showed how the Tour first influenced the style in which journalists reported sports events in newspapers, and how it later became a television spectacle in the wake of which technical innovations were introduced, such as the use of helicopters.…”
Section: Literature Review and Formulation Of Research Hypothesesmentioning
confidence: 99%