The tourist function in a car factory Audi Forum Ingolstadt example

Abstract

The article presents modern car industry and tourism issues. It is a case study of a multifunctional centre - the Audi Forum Ingolstadt, situated next to a large Audi factory in Ingolstadt, Germany. It was created in order to promote the Audi brand and provide service for the customers picking up their cars in Ingolstadt. It also performs tourist functions as it focuses on providing service for the people who arrive to visit the car factory, the Audi museum mobile and the region. The centre offers specific tourist products based on particular experiences, which may be included in industrial tourism. The facilities in the Audi Forum Ingolstadt are tourist assets in themselves; they may also be seen as tourist infrastructure. It is also a place where numerous events are held, attracting tourists. The Audi Forum Ingolstadt is an example of a multifunctional centre with distinctive tourist functions, situated on the premises of a large modern car factory.

Wrocław Tourist Lines: The changing nature of its offer and the tourist product life cycle

“…The tourists' aim in this case is to visit places which are important for history and the development of transportation technology: museums and events related to transportation, as well as factories producing vehicles. To popularise these lines, the solutions used in the promotion of automotive tourist attractions could be applied (Cudny, 2018) or even those implemented in promoting car brands and museums run by car manufacturers (Bonti, 2014;Coles, 2004Coles, , 2008Cudny, Horňák, 2016;Piątkowska, 2014;Pokojska, 2014;Volti, 1995;Xie, 2006). It must be stressed that the style of the old trams (especially the pre-war ones) and buses was very specific and it is that very style which mainly decides their attractiveness for a contemporary tourist.…”

“…Celem turystów w tym przypadku jest odwiedzanie miejsc ważnych dla historii i rozwoju motoryzacji: muzeów i wydarzeń o takiej tematyce oraz fabryk pojazdów. W popularyzacji linii obsługiwanych zabytkowymi środkami komunikacji zbiorowej można wykorzystać rozwiązania stoso wane właśnie w promocji tego typu atrakcji (Cudny, 2018), czy nawet marek samochodowych i prowadzonych przez nie muzeów (Bonti, 2014;Coles, 2004Coles, , 2008Cudny, Horňák, 2016;Piątkowska, 2014;Pokojska, 2014;Volti, 1995;Xie, 2006) Pozwoli to na wydłużenie procesu doświadczania produktu przez turystę także na okres po zakończeniu podróży (Stasiak, 2013). Wrocławskie Linie Turystyczne są logicznym sposobem wykorzystania (a w konsekwencji utrzymania) znacznej kolekcji zabytkowego taboru komunikacji miejskiej we Wrocławiu, który stanowi ważny element dziedzictwa kulturowego miasta.…”

Zabytkowa Linia Tramwajowa we Wrocławiu – analiza oferty turystycznej z punktu widzenia turystyki miejskiej

“…muzea motoryzacji, fabryki samochodowe, eventy o tej tematyce). Ten rodzaj turystyki nie doczekał się jeszcze zbyt wielu opracowań naukowych (Cudny, 2018;Cudny, Horňák, 2016), ale pojęcie to dość powszechnie funkcjonuje w środowisku miłośników transportu (czego wyrazem jest m.in. serwis Turystyka-motoryzacyjna.pl).…”

Between Elitism and Egalitarianism: the Heritage Tram Line in Wrocław as an Example of a Search for an Acceptable Tourist Product

“…It can be defined as a journey whose purpose and motivation is to visit places related to transport or important for its development, e.g. automotive museums, car factories, events (Cudny, 2018;Cudny, Horňák, 2016;Cudny, Jolliffe, 2019;Dolles, Dibben, Hardy, 2018; see also : Coles, 2004: Coles, , 2008. The growing popularity of this type of tourism is demonstrated by motor festivals or rallies of vintage cars (in Poland alone there are several hundred such events every year, although their size and range are very diverse), but also by the interest of researchers (Cegielski, Mules, 2002;Cudny, 2018;Prideaux, Carson, 2011).…”