The translatability of metaphor in LSP: application of a decision-making model

Abstract

The pragmatic approach to translation implies the consideration of translation as a useful test case for understanding the role of language in social life. Under this view this article analyses the decision-making stage translators go through in the course of formulating a TT. Henee this article contributes both to enhance the status of translation theory and to explain some of the decisions taken by the Spanish translators of three English Manuals of Economics. In short, we have argued that the use of a 'maximax' strategy for translating English metaphors as Spanish similarity-creating metaphors can be attributed to subjective factors, especially to the translators' cognitive system, their knowledge bases, the task specification, and the text type specific problem space. As a result, we have also claimed that proposals for translating microtextual problems -for example, metaphors -can benefit from the study of the above-mentioned subjective factors since they allovv or inhibit the translators' choices in the decision-making stage of the translation process.

Should Green Always Get the Green Light? Translation of Figurative Technical Terms in View of Conceptual Integration Theory

“…Previous research by Fuertes Olivera and others (1998;Fuertes Olivera and Velasco Sacristán 2001;Fuertes Olivera and Pizarro Sánchez 2002) suggests that the preferred move of translators of texts in economics is to look for an exact equivalent of the original metaphor, rather than try to find another metaphorical expression with a similar meaning, or replace the original figure with an approximate literal paraphrase. The run-of-the mill solution and view is to preserve a technical term in translation, possibly in the form of loan translations.…”

An Investigation into EFL Learners’ Translations of Metaphors from Cognitive and Cultural Perspectives

“…The literature reviewed so far mainly focuses on finding patterns of translation between ST and TT metaphors, and offering explanations and elaborations of metaphor translations from a cultural perspective. But it is suggested by cognitive linguists that translation itself should be understood as cognitive interpretation by translators who bring SL meanings to TL texts, hence emphasis should be put on the decision-making procedures that translators go through in the course of formulating TT metaphors (Fuertes-Olivera & Velasco-Sacristán, 2001), and the difficulties and problems that are faced should be identified to assist translators in making plausible choices of interpretations.…”

The relationship between the typical errors in the translation of business idioms and their lexicographical treatment

“…In this way, Fuertes Olivera & Samaniego Fernández (1998), Fuertes Olivera & Velasco Sacristán (2001b), Fuertes Olivera & Pizarro Sánchez (2002 have studied the translation of business metaphors, emphasizing the aesthetic and cognitive function of this figure which brings about some idioms which can be considered terms. The authors defend, in most cases, the literal translation of the more innovative business metaphors because it keeps the double function of the figure: as a 4 conceptual tool that creates similarities between two contexts, and as an aesthetic resource that revitalizes the metaphor and contributes to the development of the business terminology.…”