The True, the Good and the Beautiful: Reputation Management in the Media Society

The 4D Model of the country image: An integrative approach from the perspective of communication management

“…These attributes relate to esthetic judgments, which, in the model by Eisenegger and Imhof (2008), appear to be associated with the sympathy dimension. But when following Ingenhoff and Sommer (2010) in including a general sympathy dimension as a dependent outcome of beliefs about a country, esthetic evaluations should be conceptualized-like functional and normative ones-as a separate dimension influencing feelings of sympathy toward a country.…”

“…In contrast to the concepts from country-of-origin research, these works not only focus on functional aspects but also stress the importance of social dimensions like the social and ecological responsibility of a country. Despite these latest achievements, there is still much to be done in applying recent advancements from the field of communication management (e.g., Eisenegger and Imhof, 2008;Thiessen and Ingenhoff, 2011) to the conceptualization and specification of country images. These newer works go beyond the corporate focus and draw on more generalizable models including functional, normative, and affective dimensions.…”

“…To further differentiate these two general components we draw on a recent model of corporate reputation (Eisenegger and Imhof, 2008;Ingenhoff and Sommer, 2007). According to this model, each social object is judged according to ones beliefs about its functional qualities (abilities, competences, and success), its normative qualities (integrity), as well as its emotional qualities (sympathy and fascination).…”

“…To develop our integrative model of the country image we refer to three basic concepts: The concept of national identity by Smith (1991) to substantiate generic attributes of the reference object of the country; the attitude theory by Ajzen and Fishbein (1980) as a foundation for the constitutive components of attitudes which build the cognitive foundation for the image construct; and the model of reputation as a multidimensional construct (Eisenegger and Imhof, 2008;Ingenhoff and Sommer, 2007), which serves as a framework for differentiating between multiple dimensions of the country image. By integrating these concepts, the country image is derived as a subjective stakeholder attitude toward a nation and its state, comprising specific beliefs and general feelings in a functional, a normative, an esthetic, and a sympathetic dimension.…”

EU Soft Power in the Eastern Neighborhood and the Western Balkans in the Context of Crises

“…8-12 3 Remarkably, this classification of attractiveness into three types from the subject's perspective should not be viewed as a cursory theory: in fact, it matches a long tradition in psychology that discriminates three categories of human mind, that is, cognition, affection and conation (see Hilgard, 1980), and subsequently, human attitudes-into cognitive, affective and conative (Eagly & Chaiken, 1993). This point is mirrored in various areas of social sciences: to cite some examples, Habermas (1984) distinguishes between the objective, social and subjective worlds of reality; Eisenegger and Imhof (2008) single out the functional, social and expressive kinds of reputation; Risse (2000) distinguishes between three logics of social action, to wit, logic of arguing, logic of consequentialism and logic of appropriateness.…”