The Use of AR Technology to Overcome Online Shopping Phobia: A Systematic Literature Review

Kazmi, Sibtain; Hassan, Muhammad; Khawaj, None Shahid Ali; Padlee, Siti Falindah

doi:10.3991/ijim.v15i05.21043

Cited by 7 publications

(4 citation statements)

References 26 publications

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“…Our study follows the guidelines provided in [21]. We also read some published SLR such as [22] and [23] to get a general idea of how to create SLR.…”

Section: Methodsmentioning

confidence: 99%

A Systematic Literature Review of Keyphrases Extraction Approaches

Ajallouda

Fagroud

Zellou

et al. 2022

Int. J. Interact. Mob. Technol.

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The keyphrases of a document are the textual units that characterize its content such as the topics it addresses, its ideas, their field, etc. Thousands of books, articles and web pages are published every day. Manually extracting keyphrases is a tedious task and takes a lot of time. Automatic keyphrases extraction is an area of text mining that aims to identify the most useful and important phrases that give meaning to the content of a document. Keyphrases can be used in many Natural Language Processing (NLP) applications, such as text summarization, text clustering and text classification. This article provides a Systematic Literature Review (SLR) to investigate, analyze, and discuss existing relevant contributions and efforts that use new concepts and tools to improve keyphrase extraction. We have studied the supervised and unsupervised approaches to extracting keyphrases published in the period 2015-2022. We have also identified the steps most commonly used by the different approaches. Additionally, we looked at the criteria that should be evaluated to improve the accuracy of keyphrases extraction. Each selected approach was evaluated for its ability to extract keyphrases. Our findings highlight the importance of keyphrase extraction, and provide researchers and practitioners with information about proposed solutions and their limitations, which contributes to extract keyphrases in a powerful and meaningful way effective.

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“…Our study follows the guidelines provided in [21]. We also read some published SLR such as [22] and [23] to get a general idea of how to create SLR.…”

Section: Methodsmentioning

confidence: 99%

A Systematic Literature Review of Keyphrases Extraction Approaches

Ajallouda

Fagroud

Zellou

et al. 2022

Int. J. Interact. Mob. Technol.

View full text Add to dashboard Cite

show abstract

“…Recent events in the world have led users to need to make purchases from their homes through mobile devices, leaving behind the conventional means of physical sales [7], thus various economic models have appeared through digital networks [8], making digital advancement an important factor in global economic growth. According to [9], [10] the considerable increase in mobile devices has led to the development of multiple applications, including virtual reality (VR) and augmented reality (AR), providing simple and interactive interfaces for the user, and revolutionizing the experience with virtual stores.…”

Section: Introductionmentioning

confidence: 99%

Digital Tool for Film Promotion Through the Use of Augmented Reality

Beltozar-Clemente

Sierra-Liñan

Pucuhuayla-Revatta

et al. 2023

Int. J. Interact. Mob. Technol.

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After the isolation caused by the pandemic, the entertainment sector has been forced to change the way it markets its products and services, and users have been adapting to the change. Companies dedicated to the film industry have had to bet on digital marketing to attract customers through the promotion and advertising of movies, thus attracting a larger audience to their theaters. The objective of this research article is to provide added value and innovation to the advertising promotions of movies in the premiere, through the development of a mobile application based on augmented reality to improve customers’ shopping experience. For which the Agile Mobile-D Methodology was used for the development of the application and the results were studied using 5 indicators: Time to choose a movie, where an improvement of 38.26% was obtained compared to the Pre-Test; regarding the indicator time to acquire information about the movie, an improvement of 81.33% was obtained. 33%; concerning the third indicator, time to initiate the purchase, an improvement of 88% was obtained; concerning the fourth indicator, time to obtain a reminder, an improvement of 83.33% was obtained, making the time with the use of the application shorter; finally, concerning the customer satisfaction indicator, 73% of the users who used the application rated their experience as between satisfied and very satisfied.

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“…Many researchers and professionals recommend using AR to improve their marketing strategies and customer engagement [9]. It also helps online commerce to increase its sales [10]. Especially today, developer applications and smartphones in AR have significant growth.…”

Section: Introductionmentioning

confidence: 99%

Intention to Adopt Online Food Delivery Using Augmented Reality Mobile Apps: A Perspective of SOR Framework

Khosasih¹,

Lisana²

2023

Int. J. Adv. Sci. Eng. Inf. Technol.

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Globally, the COVID-19 pandemic has affected all sectors, including the food and beverage industry. The pandemic has changed customers' behavior from dine-in services to online food ordering systems. Technology advancements make ordering food easier with Online Food Delivery (OFD) service. However, before buying food online, consumers require a physical assessment to decide to buy the food or beverage. Augmented Reality (AR) is a popular technology to show 3D virtual elements. Meanwhile, the stimulusorganism-response (SOR) framework can be used to analyze consumers' behavior. More specifically, the SOR model has been used to evaluate the user's behavior intention to accept online shopping apps. However, in the OFD context, there is a lack of research investigating the customer's intention to use the AR app based on the SOR perspective. This study aims to assess the factors influencing consumers' intention to adopt augmented reality apps. 52 AR OFD app customers participate in this study. Partial Least Square-Structural Equation Modeling (PLS-SEM) and SMARTPLS 3 was used to analyze the research model. This study evaluated from measurement and structural model. The measurement model using factor loading, Composite Reliability (CR), Average Variance Extracted (AVE), and heterotrait-monotrait (HTMT) ratio. The structural model assessed the variance inflation factor (VIF), R2, path coefficient (β), f2, and p-value. The results showed the significance of food image on hedonic, utilitarianism, and perceived informativeness. Furthermore, hedonism was the only determinant that positively influenced the customers' intention to use the AR OFD apps.

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The Use of AR Technology to Overcome Online Shopping Phobia: A Systematic Literature Review

Cited by 7 publications

References 26 publications

A Systematic Literature Review of Keyphrases Extraction Approaches

A Systematic Literature Review of Keyphrases Extraction Approaches

Digital Tool for Film Promotion Through the Use of Augmented Reality

Intention to Adopt Online Food Delivery Using Augmented Reality Mobile Apps: A Perspective of SOR Framework

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