The Use of Augmented Reality (Ar) and Virtual Reality (Vr) in Tourism Marketing

,; Ulusoy, S.

doi:10.55956/xrlv7458

Cited by 2 publications

References 34 publications

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Modern development trends of marketing technologies in Ukraine

VLADYCHYN,

LOBOZYNSKA,

SKOMOROVYCH

et al. 2024

Econ. Fin. Law

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Introduction. The modern stage of the development of the Ukrainian economy requires a constant search for the latest business tools and technologies. Technologies for promoting products and services to the market are gaining special relevance. Marketing activity requires creativity, new ideas and new innovative technologies. The purpose of the paper is to analyze modern marketing technologies used in Ukraine and to identify the main trends in their development. Results. Since the beginning of the 21st century, marketing concepts have undergone significant changes due to globalization, the spread of remote services, economic crises, and changing consumer preferences. Well-known marketers predicted a transition from traditional marketing technologies to new tools, an increase in the quality of goods, an individual approach to customers and a systematic approach to the organization of companies. In 2024, in Ukraine, we highlight the following groups of marketing technologies: use of the latest IT for advertising, information collection and analysis technology, focus on consumer identity, data protection, and innovations in communications. In particular, mobile marketing is gaining popularity due to the growing number of smartphone users, the active use of video content, and the involvement of bloggers and influencers. An important role is played by social networks, which integrate with e-commerce, facilitating shopping directly through social networks. Artificial intelligence technologies contribute to deep personalization and automation of marketing processes, and voice search stimulates the adaptation of content for conversational search. Custom content and socially responsible marketing increase brand authenticity. Considerable attention is paid to privacy and data protection. Innovative technologies such as AR and VR are changing the perception of information, creating new opportunities for interaction with customers. Conclusions. The development of digitalization in Ukraine and the world introduces new trends in the marketing activities of enterprises. Traditional technologies are being replaced by digital technologies that are more progressive and convenient for consumers. At the same time, enterprises should be clearly aware of the need to segment the market and identify customers who are ready to accept new trends in the use of modern, innovative marketing technologies. The further development of the enterprise depends on the thoughtful work of marketers and correctly defined marketing technologies.

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Modern development trends of marketing technologies in Ukraine

VLADYCHYN,

LOBOZYNSKA,

SKOMOROVYCH

et al. 2024

Econ. Fin. Law

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Decoding the Digital Traveller

Thakur,

Kansra,

Khan

2024

Advances in Hospitality, Tourism, and the Services Industry

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The rapid advancement of digital technology has profoundly transformed the tourism industry, giving rise to a new breed of traveller the digital traveller. This tech-savvy and hyper-connected demographic demands personalized, seamless, and instantaneous experiences throughout their journey. This chapter delves into the evolving landscape of digital tourism, exploring the key characteristics and behaviours of today's digital travellers. By decoding their preferences and expectations, the chapter identifies effective marketing strategies that resonate with this group. The research highlights the importance of leveraging big data analytics, artificial intelligence, and social media platforms to create tailored marketing campaigns that enhance engagement and foster loyalty. Additionally, the chapter examines the role of mobile technology, virtual reality, and user-generated content in shaping travel decisions.

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The Use of Augmented Reality (Ar) and Virtual Reality (Vr) in Tourism Marketing

Cited by 2 publications

References 34 publications

Modern development trends of marketing technologies in Ukraine

Modern development trends of marketing technologies in Ukraine

Decoding the Digital Traveller

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