The Use of Constant Market Share (CMS) Model to Assess Brazil Nut Market Competitiveness

Aguiar, Giovanna Paiva; Silva, João Carlos Garzel Leodoro da; Frega, José Roberto; Santana, Lorena Figueira De; Valerius, Jaqueline

doi:10.5539/jas.v9n8p174

Cited by 6 publications

(4 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Market share is the total percentage of sales in a target market that obtained from a company, and according to Aguiar et al, (2017) can be calculated using this equation:…”

Section: Data Analysis Methodsmentioning

confidence: 99%

Potato Trading Based on Structure Conduct Performance (SCP) in the Centre of Vegetable Production at Central Java Indonesia

Pujiharto¹,

Wahyuni²

2020

RWE

View full text Add to dashboard Cite

This study aims to examine potato trading based on Structure, Conduct, Performance (SCP) in the highland vegetable production centers of Central Java Province. Potato trading in highland vegetable production centers in Central Java province has been analyzed using Structure, Conduct, and Performance (SCP) techniques. The data was collected through a survey and observation. The market structure was analyzed by market share, the Herfindahl-Hirschman Index (HHI) and the Concentration Ratio for Biggest Four (CR4). Analysis of market behavior includes the presence or absence of collusive practices in determining prices, the process of selling and buying, the formation of equilibrium prices, payment systems (cash, credit), and cooperation with other trading institutions. While market performance is analyzed by marketing margins and farmer's share. The samples of potato farmers were determined by the random sampling method and the traders determined by the snowball sampling method. The number of samples used was 82 potato farmers, 45 collecting traders, 10 wholesaling traders, and 14 retailing traders. The results of market structure research on potato trading are oligopsonies. Price behavior at farmers (producer) level is more controlled by collectors who deal directly with farmers. Wholesalers dominate purchases from collectors, the payments are made in cash or paid later. Moreover, the collusive practice between collectors and wholesalers occurs, especially in the provision of capital or credit. Furthermore, the performance of the potato market based on the trading system margin is greatest in pattern 2, while the farmer’s share is greatest in pattern 1 in the potato trading system.

show abstract

“…Market share is the total percentage of sales in a target market that obtained from a company, and according to Aguiar et al, (2017) can be calculated using this equation:…”

Section: Data Analysis Methodsmentioning

confidence: 99%

Potato Trading Based on Structure Conduct Performance (SCP) in the Centre of Vegetable Production at Central Java Indonesia

Pujiharto¹,

Wahyuni²

2020

RWE

View full text Add to dashboard Cite

show abstract

“…Since then, Milana ( 1988 ), Jepma ( 1989 ), and Ahmadi-Esfahani ( 2006 ), among others, have revised, improved, and expanded the model. CMS is now widely used to study international trade fluctuations and industrial competitiveness and to provide empirical evidence for policy recommendations (Widodo 2010 ; Fligenspan et al 2015 ; Jinzhuo et al 2016 ; Varalakshmi and Devatkal 2017 ; Aguiar et al 2017 ; Capobianco-Uriarte et al 2017 ; Zheng-Xin et al 2017 ; Xu-Ping et al 2018 ; Yun-jie and Jie 2018 ; Yan et al 2020 ; Yun-Yun et al 2020 ). Widodo ( 2010 ), for example, used CMS to analyze the dynamic markets of the EU, North American Free Trade Agreement (NAFTA), Northeast Asia, and ASEAN countries for the period 1980–2006.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors affecting fluctuations in China’s aquatic product exports to Japan, the USA, South Korea, Southeast Asia, and the EU

2021

View full text Add to dashboard Cite

Seafood has important health benefits, and the growing demand for aquatic products has stimulated rapid trade development. Using 2000–2018 data from the UN Comtrade Database, this study first introduced the export scale, product structure, and market distribution of China’s aquatic products. Then, using an extended constant market share model, we investigated the factors affecting fluctuations in China’s aquatic product exports to the USA, Japan, South Korea, the Association of Southeast Asian Nations (ASEAN), and the European Union (EU). Import demand was found to be the most important factor affecting China’s aquatic product exports. Moreover, China’s export structure and market distribution for aquatic products have become increasingly consistent with global demand. In recent years, China’s aquatic product competitiveness has declined while its market destinations have diversified. Regarding China’s aquatic product types, the main focus has been on labor- and resource-intensive products with low competitiveness. More recently, however, China’s competitiveness of product types 0371 and 0372 (Standard International Trade Classification) has been improving in the world market. To further develop China’s aquatic product exports, policy should aim to maintain the fisheries ecosystem, encourage seafood operators to adopt good practices, increase investment in science and technology, overcome technical barriers to trade, strengthen research on the needs, preferences, and requirements of major importing countries, expand domestic demand, and strengthen international cooperation.

show abstract

“…It is very common to measure organizational competitiveness by profitability, productivity, market share, and other factors [74,75]. To establish customer loyalty, one of the above indicators is purposed to assess competition: Market share.…”

Section: Environmental Factorsmentioning

confidence: 99%

Service Customer Loyalty: An Evaluation Based on Loyalty Factors

Vilkaitė-Vaitonė

Skačkauskienė

2020

Sustainability

View full text Add to dashboard Cite

This study sheds light on customer loyalty based on three groups of factors (customer, service provider, and environment). Noting the diversity of the effects of customer loyalty factors, this research investigates the impact of every factor upon customer loyalty. This paper provides an innovative insight into how a variety of customer loyalty factors might be combined into a single measure of customer loyalty. Finally, this study examines phases of customer loyalty and identifies the factors that prevent a peak of customer loyalty. The factors determining customer loyalty explain why customers move across different loyalty phases over time. The results of the empirical testing confirmed the practical applicability of the suggested approach for evaluating customer loyalty based on these factors. An innovative approach to the evaluation of customer loyalty is essential for marketers because it will help them to evaluate loyalty in cases where data about customer behavior are not collected. The findings of the research contribute to a better understanding of which factors are a viable basis for increasing customer loyalty, specifically in the catering and beauty markets, and offer guidance to marketing managers on how to shift customers to more desirable loyalty phases.

show abstract

The Use of Constant Market Share (CMS) Model to Assess Brazil Nut Market Competitiveness

Cited by 6 publications

References 11 publications

Potato Trading Based on Structure Conduct Performance (SCP) in the Centre of Vegetable Production at Central Java Indonesia

Potato Trading Based on Structure Conduct Performance (SCP) in the Centre of Vegetable Production at Central Java Indonesia

Factors affecting fluctuations in China’s aquatic product exports to Japan, the USA, South Korea, Southeast Asia, and the EU

Service Customer Loyalty: An Evaluation Based on Loyalty Factors

Contact Info

Product

Resources

About