2001
DOI: 10.1111/1540-627x.00011
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The Use of Franchising by U.S.-Based Retailers

Abstract: The question of whether to franchise or to own has received much research interest in recent years. Two popular approaches used to explain the proportion of franchising (PF) in the franchisor's system are resource-scarcity and agency theories. This study combines both theories to explain the proportion of franchised outlets in the U.S. retailing sector between 1990 and 1997. The findings show mixed results with regard to both previous studies and hypothesized relationships. The study shows that the proportion … Show more

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Cited by 109 publications
(109 citation statements)
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References 17 publications
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“…Of those for whom it was available, 76 percent were members. It is believed that the use of franchisee associations and councils has played a crucial role in enhancing franchisees' power in recent years (Alon, 2001). These venues are important for developing relationships with franchisees and for influencing their behaviors (Bradach, 1997).…”
Section: Discussionmentioning
confidence: 99%
“…Of those for whom it was available, 76 percent were members. It is believed that the use of franchisee associations and councils has played a crucial role in enhancing franchisees' power in recent years (Alon, 2001). These venues are important for developing relationships with franchisees and for influencing their behaviors (Bradach, 1997).…”
Section: Discussionmentioning
confidence: 99%
“…Two major theoretical perspectives have been proposed to explain patterns of company-ownership versus franchisee-ownership: Resource Scarcity and Agency Theory (Alon, 2001;Carney & Gedajlovic, 1991;Combs & Castrogiovanni, 1994;Combs, Ketchen, & Hoover, 2004;Michael, 2003;Newkirk & Lederer, 2006;Paik & Choi, 2007). Both theories should be analyzed, as they determine the firm characteristics that are going to drive franchisors into strategic groups.…”
Section: Introductionmentioning
confidence: 99%
“…hospitality sector deserves a specific industry-level analysis about the relation between leverage and financial performance due to their industry-specific characteristics such as management contracts in hotels and franchising in hotels and restaurants. Madanoglu, Lee, and Catrogiovanni (2011), Hsu and Jang (2009), Srinivasan (2006, Combs and Ketchen (1999), and Alon (2001) found a negative relation between leverage and performance when they examine the effect of franchising on the financial performance of restaurants.…”
mentioning
confidence: 99%