The Use of Google Analytics for Measuring Website Performance of Non-Formal Education Institution

Domazet, Ivana; Šimović, Vladimir

doi:10.4018/978-1-5225-8933-4.ch023

Cited by 11 publications

(8 citation statements)

References 14 publications

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“…The idea is to provide recommendations for training initiatives that will help persons with disabilities in Serbia to get involved in the online labor market. This is in accordance with the fact that non-formal educational programs are experiencing growing popularity worldwide (Domazet & Simović, 2019). Furthermore, it is our opinion that persons with disabilities are not fully aware of the potential of digital labor platforms and digital entrepreneurship for self-employment.…”

Section: Discussionsupporting

confidence: 77%

Strategic Framework for Inclusion of Persons with Disabilities in Online (Platform) Work

Domazet¹,

Vukmirović²,

Banović³

2022

Proceedings of the 27th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Mana

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The COVID-19 crisis has accelerated digital transformation and expanded the usage of advanced ICT solutions globally. Moreover, the expansion of remote work platforms and the tendency of modern businesses to outsource part of their business operations to individuals in remote locations creates significant potential for finding employment. According to available data sources, it is estimated that about 700,000 persons in Serbia face some form of disability. Of that number, only about 13% are employed. As a consequence of facing discrimination, persons with disabilities have a greater tendency towards long-term unemployment and complete withdrawal from the labor market. The Internet and advanced digital technologies provide equal opportunities for persons with disabilities to get involved in the digital labor market and increase their chances to find employment and generate income. This paper aims to discuss the potential of digital labor platforms for lowering the long-term unemployment of persons with disabilities in Serbia. Accordingly, the paper provides data on the level of digital competencies of persons with disabilities, since they are fundamental for obtaining employment on digital labor platforms. For that purpose, the standard desk-research method and secondary data analysis of relevant literature, strategic documents and public policies have been performed. The research results provide a deeper insight into the current level of digital competencies of persons with disabilities and suggest a potential solution for improving their chances of obtaining employment and generating income.

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Section: Discussionsupporting

confidence: 77%

Strategic Framework for Inclusion of Persons with Disabilities in Online (Platform) Work

Domazet¹,

Vukmirović²,

Banović³

2022

Proceedings of the 27th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Mana

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“…Google Analytics can be used to determine the growth of website traffic [16], Based on the results of Google Analytics for the last 90 days, it can be concluded that the implementation of SEO on the Dusun Nusantara web-based application has succeeded in increasing the number of users and sessions on the application. During this period, the number of users reached 2,300 people and the number of sessions reached 2,900, indicating an increase in user interest in visiting the application.…”

Section: Methodsmentioning

confidence: 99%

Implementation of SEO on Dusun Nusantara Web-based Application as Tourism Promotion Media

Akbar,

Sulistianingsih,

Syam

et al. 2023

JUTIKOMP

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This study explores the implementation of SEO on the Dusun Nusantara web-based application as a tourism promotion media. This implementation aims to increase the number of tourist visits to Desa Kota Pari by improving the website's ranking in search engines like Google. The study analyzes the Google Analytics data for the last 90 days to evaluate the effectiveness of SEO implementation. The results show that the implementation of SEO has successfully increased the number of users and sessions on the application, indicating an increase in user interest in visiting the application. However, the high bounce rate of 76.76% needs improvement. Despite this, the average session duration of 1 minute 29 seconds indicates that users are interested in exploring pages in the application. The study concludes that implementing SEO in the DusunNusantara.com application is an effective strategy for promoting tourism in the area. By utilizing a web-based application, managers can provide complete and accurate information about existing tourism in Desa Kota Pari and Pantai Cermin, which can expand the reach of tourism promotion and increase the number of tourists visiting Desa Kota Pari. However, it is essential to improve the application's content to make it more exciting and relevant and to provide a more engaging and interactive experience to the app to increase visitor session duration. Thus, implementing SEO in the Dusun Nusantara application can be an effective strategy for promoting tourism and increasing tourist visits to the area.

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“…Analytics can help the developer to track users and improve customer satisfaction. The most common method to collect web traffic for a website is Google Analytics [18]. c Bounce rate Like most of the metrics used in Google Analytics, the bounce rate is also a measure of visitors' lack of interest in a specific website when they arrive there from search engines.…”

Section: Small Business B2b Websites Figure 3 Small Business B2b Webs...mentioning

confidence: 99%

SEO: TIPS to Minimize Bounce Rate of Website User

Khalid,

Iqbal,

Manzoor

et al. 2024

VFAST trans. softw. eng.

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Due to extensive use of the Internet, the WEB holds an immeasurable amount of data, and Search Engines (SE) are essential tools for finding, sorting, and ranking the value of that data on the web. The potential of SEs is very significant because a major portion of web traffic is driven by SEs, such as Google, Bing, Baidu, Yahoo, etc., and their results route end-users to specific websites. Due to the vital role of SEs, search results are becoming decisive for the website owners to compete with their rivals. Search Engine Optimization (SEO) is a key process for getting better online visibility on search results from search engines. The objective of this study is to technically justify the importance of search engines and SEO. More specifically, the main emphasis is to quantify the importance of bounce rate and load time of retaining users on the website. Data from the web development blog “MLT” has been extracted to demonstrate the impact of SEO on website performance, bounce rate, and loading time. Google Analytics and Page Speed Insight have been employed to get the impact of SEO. Finally, the addition of SEO elements on an experimental project and the positive impact on websites are explained. Results attained from the experimental work demonstrate the significance of key SEO factors in minimizing the Bounce rate.

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The Use of Google Analytics for Measuring Website Performance of Non-Formal Education Institution

Cited by 11 publications

References 14 publications

Strategic Framework for Inclusion of Persons with Disabilities in Online (Platform) Work

Strategic Framework for Inclusion of Persons with Disabilities in Online (Platform) Work

Implementation of SEO on Dusun Nusantara Web-based Application as Tourism Promotion Media

SEO: TIPS to Minimize Bounce Rate of Website User

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