The United Nations Global Compact (hereinafter referred to as the UN Global Compact) obliges countries to create a sustainable and inclusive business economy. Today, the tourism and hospitality industry accounts for 30-35% of world service exports. The reliability of the hotel sector, proper functioning, and strength of development depend on the implementation of the best practices of international standards in practice. Quality standards of the International Organization for Standardization (hereinafter ISO) help the tourism sector to introduce high-quality services and create an image of sustainability. The main goal of the topic is to study and investigate the problematic issues of the introduction of ISO standards for the service management system of Georgian hotels, the importance of standardization of services in the hotel business in the face of global changes, the lack of consideration, the existing negative indicators and the search for solutions in the service industry.