The Uses and Gratifications of Media Migration: Investigating the Activities, Motivations, and Predictors of Migration Behaviors Originating in Entertainment Television

Shade, Drew D.; Kornfield, Sarah; Oliver, Mary Beth

doi:10.1080/08838151.2015.1029121

Cited by 40 publications

(25 citation statements)

References 54 publications

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“…However, when more future variety is described in a low detail manner, satiation is slowed by reducing the amount of negative affect consumers experience during present consumption. Substantively, since many consumers use music to relax and mentally disengage (Pelletier, ; Shade et al, ), music streaming services may benefit from a means to slow satiation to their content via an affective process rather than active cognitive deliberation (Sevilla et al, ).…”

Section: Discussionmentioning

confidence: 99%

“…In doing so, managers may be able to inject a sense of low detail future variety and reduce the negative affect inherent to current consumption experiences. Further, music is often used to relax and unwind (Pelletier, ; Shade et al, ) so managers may find an affectively driven means to slow satiation more effective than other manipulations which depend on active cognitive involvement.…”

Section: Discussionmentioning

confidence: 99%

“…Substantively, music streaming services represent a $5.7 billion industry in the United States and account for a popular leisure activity for many consumers (Friedlander, ; Shade, Kornfield, & Oliver, ). As such, even a small increase in sustained music enjoyment (i.e., reduced satiation) could encourage consumers to stream longer, which may result in revenue gains via increased advertising exposure or renewed customer subscriptions.…”

Section: Introductionmentioning

confidence: 99%

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Low detail future variety: Providing affective relief during repetitive music consumption

Mead

Hardesty

Scott

2019

Psychology and Marketing

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Consumers have access to vast libraries of online music, which they often choose to consume repetitively. Given that enjoyment often declines with recurrent consumption (satiation), music streaming services face a unique challenge; providing customers access to the content that they want, without devaluing their experience when customers repetitively consume the available content. The present research demonstrates that providing consumers with a low detail description (e.g., providing a customer a general idea of the genre of music that will be played, but not the exact artist and song) of future variety can extend their present music enjoyment during repetitive consumption episodes. Mediation results indicate that low detail future variety slows satiation by reducing the amount of negative affect consumers experience in the present, which functions to extend their music enjoyment. Moderation results indicate the main effect of low detail descriptions future variety on consumers’ satiation response is magnified for consumers high in emotional intelligence, providing additional evidence of the proposed affective process mechanism and identifying an important individual difference as a boundary condition.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Low detail future variety: Providing affective relief during repetitive music consumption

Mead

Hardesty

Scott

2019

Psychology and Marketing

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“…Media TV masih menjadi sumber hiburan, informasi, dan pendidikan (Bhatt & Singh, 2017;Mehraj, Bhat, & Mehraj, 2014;Schlütz, 2015). Bagi masyarakat, TV berfungsi sebagai media untuk melepaskan diri dari rutinitas sehari-hari (Shade, Kornfield, & Oliver, 2015). Televisi juga berfungsi untuk mengangkat talenta tersembunyi masyarakat dan sebagai media memanage stress (Gurleen & Sukhmani, 2011), melarikan diri dari interaksi social, dan persahabatan (Balcı & Ayhan, 2015); menumbuhkan hasrat untuk ketenaran di kalangan pemirsa (Rui & Stefanone, 2016), identifikasi dan interaksi social (Brown, Lauricella, Douai, & Zaidi, 2012), dan sebagainya.…”

Section: Pendahuluanunclassified

Jangkauan Siaran Televisi Swasta di Indonesia

Widyatama

2020

j-cmre

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Di setiap negara di dunia, penyiaran TV menempati posisi yang sangat penting. Tiap pemerintahan mengendalikan bisnis penyiaran tersebut sesuai kepentingan politiknya sendiri. Di Indonesia, pemerintah mengatur industri penyiaran ini melalui Undang-Undang Penyiaran nomor 32 tahun 2002, dilengkapi dengan beberapa peraturan pemerintah. Berdasarkan peraturan tersebut, semua stasiun TV diwajibkan menyiarkan siarannya secara lokal, kecuali melalui siaran berjejaring. Tujuan peraturan ini, pemerintah ingin memunculkan keanekaragaman konten dan kepemilikan, sehingga dominasi dapat dihindari. Namun dalam prakteknya, sistem jaringan siaran menempatkan jaringan TV induk lebih dominan dibanding anggota jaringan sehingga beberapa stasiun TV mendominasi penyiaran di Indonesia. Artikel ini mengungkap stasiun TV yang mendominasi, berdasar studi literatur. Menurut analisa data, dari 671 stasiun TV komersial yang mengudara secara gratis, 14-stasiun TV swasta cenderung mendominasi dimana 8 perusahaan mengelola stasiun-stasiun TV besar tersebut. Kedelapan perusahaan ini terdiri dari MNC Group, EMTEK, Viva Media Asia, CT Corp. KKG, Media Indonesia, Rajawali Corp, dan Indigo Multimedia. Semua stasiun TV dominan berasal dari Jakarta, dan jangkauan siarannya sangat bervariasi di 22 hingga 32 provinsi di Indonesia. Cakupan siaran ini cenderung melanggar peraturan penyiaran. Pemerintah cenderung abai atas pelanggaran ini. Pemilik kedelapan perusahaan tersebut berasal dari kalangan pengusaha, jurnalis, praktisi televisi, dan politisi.

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“…Even though media users do not appear to actively seek out emotional outcomes from media multitasking, the simultaneous use of different media has been shown to provide certain affective gratifications (e.g., relaxation), which might motivate this behavior (Wang & Tchernev, 2012). Similarly, media users can engage in what Shade, Kornfield, and Oliver (2015) term "media migration," that is, switching from one medium to another (e.g., watching a show on television and then migrating to watch a show-related clip on YouTube or to look up more information on Wikipedia). These researchers found that this media task switching was motivated in part by needs for escape, relaxation, and arousal.…”

Section: Emotional Regulation Through Selective Use Of Media Platformsmentioning

confidence: 99%

Emotion Regulation and Coping via Media Use

Schramm

Cohen

2017

The International Encyclopedia of Media Effects

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Individuals regularly use media to adjust their affective experiences by selectively exposing themselves to different types of media content, by choosing different types of media platforms, or by using different media simultaneously or in sequence. A number of individual differences have been found to determine when and how individuals use media for emotional regulation. Meta‐emotions are key motivators for emotional regulation through media. Suggestions for future research in this area are discussed.

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The Uses and Gratifications of Media Migration: Investigating the Activities, Motivations, and Predictors of Migration Behaviors Originating in Entertainment Television

Cited by 40 publications

References 54 publications

Low detail future variety: Providing affective relief during repetitive music consumption

Low detail future variety: Providing affective relief during repetitive music consumption

Jangkauan Siaran Televisi Swasta di Indonesia

Emotion Regulation and Coping via Media Use

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