“…In contrast, tweets disseminated by firms are short and independent of media adjustments, which make them most likely to be used for disseminating purposes rather than for providing comprehensive information. Finally, although previous studies (Bartov, Faurel, & Mohanram, ; Chen, De, Hu, & Hwang, ; Jame, Johnston, Markov, & Wolfe, ) examine the effect of user‐granted information over social media on capital market activity, we focus more on firm granted information. Prior work shows how firms' dissemination on Twitter improves market liquidity (Blankespoor et al, ; Prokofieva, ) and attenuates negative market reaction to product recalls (Lee, Hutton, & Shu, ) and acquisition announcements (Mazboudi & Khalil, ), to the best of our knowledge, no study has examined the effect of the Twitter dissemination of carbon‐specific information on the COE.…”