“…Varzakas and Jukes (1997) argued that globalization has driven global integration and standardization of markets and complex interdependence that has then led to the emergence of isomorphism in structures, attitudes, and norms especially within transnational corporations. Manning, Soon, de Aguiar, Eastham, and Higashi (2017) noted that the concept of supply chain pressure has increasingly emerged within supply chain literature over the last decade especially the notion of integration and greater isomorphic pressure (Delmas & Toffel, 2004;DiMaggio & Powell, 1983;Esfahbodi, Zhang, Watson, & Zhang, 2017;Gimenez, Sierra, & Rodan, 2012;Manning, 2018c;Sarkis, Zhu, & Lai, 2011;van Plaggenhoef, 2007). In essence, homogenization, or isomorphism, creates and spreads a common set of values, norms, and rules, which then results in similar practices and organizational structures (Othman, Ahmad, & Zailani, 2009) often driven by a need to conform not only to the external environment, but also the context that the environment itself promotes (Czinkota, Kaufmann, & Basile, 2014).…”