The Virtualization of the Fashion Product

Santos, Luis Ricardo Bykowski dos; Montagna, Gianni; Neto, Maria João Pereira

doi:10.1007/978-3-030-51194-4_106

Cited by 11 publications

(7 citation statements)

References 5 publications

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“…Digitalization and virtualisation also impact the spaces in which interaction takes place: "humanity is now living in a hybrid existence between the virtual and the actual world and consequently all our cultural activities will be transformed, evolving into new kinds of expressions and existences." (Santos et al, 2020). While in the past interaction with body equipment took place in the physical sphere of human experience, today, with the advent of the digital, physical boundaries are being broken down to explore hybrid territories between the virtual and real worlds.…”

Section: Discussionmentioning

confidence: 99%

A Jewelry-Tech Experience: Teaching and Learning Model for Academic Training

Tenuta

Cappellieri

Testa

et al. 2022

8th International Conference on Higher Education Advances (HEAd'22)

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The paper aims to describe an innovative teaching and learning process in jewelry-tech design. First of all, the paper analyzes the contemporary and multidisciplinary context, underlining the growing presence of a close connection between digital technologies and the world of accessory design, particularly jewelry. The need to define learning models that aim to integrate different skills to train new professional figures successfully is outlined in this context. Secondly, the paper presents and examines the case study "name of the workshop" held at the "name of the university," an international workshop conducted in academic training in collaboration with an Italian jewelry company. The results obtained during this experience are presented and underline effective methodologies and critical issues in conducting the workshop.

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Section: Discussionmentioning

confidence: 99%

A Jewelry-Tech Experience: Teaching and Learning Model for Academic Training

Tenuta

Cappellieri

Testa

et al. 2022

8th International Conference on Higher Education Advances (HEAd'22)

View full text Add to dashboard Cite

show abstract

“…By 2020, the discussion had moved to gamification [94]; the impact of consumers spending more time online and at home for retail [58,59]; living more of life virtually and dematerialisation of fashion [57,98]; the move to virtual fashion shows [95][96][97]; 3D virtual technologies for refashioning or re-using materials or garments [61,62].…”

Section: Thematic Overviewmentioning

confidence: 99%

“…The second most popular topic area was around consumer acceptance and perceptions. Many of these pieces of work examined technology acceptance and adoption [56][57][58]69,79,80,83] or purchase intentions [81]. However, some explored how immersive technologies may directly influence more sustainable consumer behaviour through virtual marketing [84], with some discussing the capacity of the technology to educate consumers about the lifespan of garment production [93] or the impact of the technology on social responsibility, fair-trade purchases [60], and green consumerism [70].…”

Section: Consumer Acceptance and Perceptionsmentioning

confidence: 99%

The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review

et al. 2023

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Fashion industry emissions, resource use, and waste are attracting increasing consumer and government attention, with broad agreement that a new approach is required along the supply chain. Following the COVID-19 pandemic, a move to digitalisation facilitated an accelerating interest in digital applications, including immersive technologies such as augmented and virtual reality. This systematic literature review explores the intersecting topics of fashion, immersive technologies, and sustainability to determine the trends, examine the solutions offered, and discuss the implications of immersive technologies for sustainability. Four resources were consulted (Scholar, SCOPUS, WOS, and ProQuest), resulting in 74 articles for the review. Grey literature was included due to the currency of the topic and gaps in the available academic literature. The findings highlight immersive technology uses in the fashion industry, which are part of a move towards sustainability. These technologies are used to reduce online returns, educate consumers, reduce waste in design and manufacture, and remove the need for physical items. However, issues include high energy costs, consumer reluctance, and skill shortages. Results suggest future research and industry discussions should focus on empirical studies to measure the sustainability impact of immersive technologies, monitor technology diffusion and uptake, and measure the industry skills gap.

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“…Designers of The Fabricant translate their material and embodied knowledge into digital-only form (cf. Harris 2005, 24;Santos, Montagna, and Neto 2020). Amber showed me on the computer how she starts the process of "sculpting on the body."…”

Section: Processesmentioning

confidence: 99%

Digital 3D Fashion Designers: Cases of Atacac and The Fabricant

Särmäkari¹

2021

Fashion Theory

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The phenomenon of "digital fashion" has been lately addressed in media as the next significant step in the fashion industry. The increasing use of the 3D-software in fashion design processes is part of a wider "fashion 4.0" digitalization process. This article frames the phenomenon of digital fashion and presents an in-depth case study research on two pioneering companies in this area, Atacac and The Fabricant. How and why are they building their fashion design practice on digital 3D-design? How are these companies redefining the fashion design culture and the fashion designer? Drawing from sociology of professions, this article proposes that digital fashion is an emerging subfield within the field of fashion design, differentiating itself from the professional conventions and building new strategies of jurisdiction and legitimation. Driven by sociotechnical affordances and elevation of professional pride through ethical, conceptual, artistic and skill differentiation, digital fashion designer becomes also a digital artisan. In the increasingly virtual, or "phygital" space and a networked synergetic community of digital fashion, the professional, authorial, bodily and material boundaries of Natalia S€ arm€ akari is a Doctoral Candidate at Aalto University, Finland. S€ arm€ akari's professional background is in fashion design and her research interests concern fashion studies and design research, authorship and professionalism of fashion designers as well as the digitalization and datafication of the field of fashion design.

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The Virtualization of the Fashion Product

Cited by 11 publications

References 5 publications

A Jewelry-Tech Experience: Teaching and Learning Model for Academic Training

A Jewelry-Tech Experience: Teaching and Learning Model for Academic Training

The Intersection of Fashion, Immersive Technology, and Sustainability: A Literature Review

Digital 3D Fashion Designers: Cases of Atacac and The Fabricant

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