2022
DOI: 10.1016/j.jbusres.2021.12.033
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The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures

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Cited by 17 publications
(12 citation statements)
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References 122 publications
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“…As in Table 4, the requirements of the IAT (Qualtrics) and the online data collection method broadly defined the sample, dominated by young, Budapest-based females with a university degree. It must be mentioned that this observation aligns with the previous ones made recently in Hungary using the implicit test in very different research areas, including manufacturer brands and private labels (Fuduric et al, 2022) and sports services marketing (Griszbacher et al, 2022). Nevertheless, our main aim to reach the 'Disney segment' (X-Z generations), the ones who potentially grew up on the classics and also watched the recent remakes, can be described as successful.…”
Section: Demographic Profilesupporting
confidence: 89%
See 1 more Smart Citation
“…As in Table 4, the requirements of the IAT (Qualtrics) and the online data collection method broadly defined the sample, dominated by young, Budapest-based females with a university degree. It must be mentioned that this observation aligns with the previous ones made recently in Hungary using the implicit test in very different research areas, including manufacturer brands and private labels (Fuduric et al, 2022) and sports services marketing (Griszbacher et al, 2022). Nevertheless, our main aim to reach the 'Disney segment' (X-Z generations), the ones who potentially grew up on the classics and also watched the recent remakes, can be described as successful.…”
Section: Demographic Profilesupporting
confidence: 89%
“…Secondly, the test has certain technological restrictions (e.g., pressing given buttons). Thus, a device with a keyboard is needed and currently only applicable via Qualtrics.com, setting an online data collection method that primarily determines the demographics (Fuduric et al, 2022;Griszbacher et al, 2022). In future research, a larger sample size (with more nations involved) could be used to validate the measures.…”
Section: Conclusion Limitations and Future Researchmentioning
confidence: 99%
“…In contrast, a general semi‐systematic literature review is less formal and structured and may not use a strict set of criteria to identify and evaluate research studies (e.g., Chamakiotis, Panteli, & Davison, 2021; Dabić et al, 2022; Dagnino, Picone, & Ferrigno, 2021; Fuduric et al, 2022; Grant & Booth, 2009; Henry & Lewis, 2023; Snyder, 2019; Verschuere, Brandsen, & Pestoff, 2012). This approach is more flexible and allows for more creativity and a broader overview of the available literature but may not be as structured, exhaustive, or quantitative as a systematic literature review.…”
Section: Procedures For Literature Reviewmentioning
confidence: 99%
“…Konuk (2021) pointed out that good CBI and trust will increase consumers' PV of the brand, thereby strengthening purchase intention. Fuduric et al (2022) explored the impact of CBI cognition on perceived product value, physical risk and brand preference, finding that consumers' CBI cognition positively and significantly affected product value. Accordingly, this study proposes the following hypotheses:…”
Section: Theoretical Model and Hypotheses Developmentmentioning
confidence: 99%