The Wine-Growing Thematic and Cultural Festivities of the Grape and Wine Region, as Well as the Wine-Touristic Cluster’s Development of Serra Gaucha in Rio Grande do Sul (Brazil)

Tomazzoni, Edegar Luís; Ashton, Mary Sandra Guerra; Emmendoerfer, Magnus Luiz

doi:10.1007/978-3-319-18857-7_11

Cited by 1 publication

(1 citation statement)

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“…That symbolism can be built locally or it can grow into national significance. Several authors explore the area of wine with the emphasis on regional identities, tourism or legal regulation (Soontiens, et al, 2018;Hashimoto & Telfer, 2019;Markowska & Lopez -Vega, 2018;Martinez & Morales, 2016;Tomazzoni et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

The Role of Slovenian Local Government in the Wine Tourism Promotion

Žibert¹,

Rozman²,

Rangus³

et al. 2020

LEX

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Wine, viticulture, and winemaking are an important cornerstone of economic development, culture, and tourism. Especially in wine-growing parts of the world where symbols related to wine are used even as local or national symbols. Viticulture and its complementary branches are differently developed in different parts of the world – the predisposition of further development, however, is also influenced importantly by positions of different identification referential groups which they have towards the use of wine and further development of the profession. Based on the research of standpoints of the mayors in the Republic of Slovenia, which could be presented as “wine-growing country” with regards to the extent of the vine, we can assert that mayors with their relationship towards wine and their operations influence the use of local wine for the tourist promotion of destination importantly. According to that, we figure out that mayors play an important role in the development of “public policy” in the local environment. In the forming of the positions towards the use of wine for the promotion, the direct experiences are important, as well as the environment where the mayors come from and all identification elements in the sense of cultural heritage, tradition, and development of the branch.

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