The Women’s Olympics? A Gender Analysis of NBC’s Coverage of the 2012 London Summer Games

Coche, Roxane; Tuggle, C. A.

doi:10.1177/1931243116647770

Cited by 36 publications

(44 citation statements)

References 25 publications

(47 reference statements)

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“…15,18 A study carried out in the United Kingdom analyzed the television coverage of the events in which there was participation of women and identified that these were mainly composed of sports considered feminine, like gymnastics. 1 Nonetheless, it is observed that the Brazilian media analyzed in this research highlighted the performance of athletes practicing sports perceived as masculine, for example, judo and soccer. It is possible to affirm that this question can be related to the soccer culture characteristic of Brazilians.…”

Section: /14mentioning

confidence: 82%

“…Thus, in addition to the greater inclusion of women in the event, it was also possible to perceive the emphasis given by the international media coverage of these athletes. 1 Although in the current scenario the participation of women in Olympic events has gained greater visibility, it cannot be said that male and female athletes have the same opportunities. Sports is a space of production of generalized bodies due to the cultural construction that determines masculinity and femininity representations.…”

Section: Introductionmentioning

confidence: 99%

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Gender Perspective in Reports on Women Athletes in Rio 2016 Olympic Games

Fornari

Lourenço

Fonseca

et al. 2019

Texto contexto - enferm.

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Objective: to identify reiteration trends or overcoming of gender inequalities in reports on female athletes published in Brazilian newspapers. Method: a documentary research based on reports published in the special report on Rio 2016 Olympic Games in two Brazilian newspapers of national circulation. 51 articles and 87 images were selected and submitted to thematic content analysis and processed in webQDA software. Results: four categories emerged from the empirical data: women's representativeness in the Olympic Games; women on the champions platform; recognition of women from overcoming male performance; and violence against women gaining ground in sports' agenda. Media coverage replicated socially constructed sexist patterns by portraying athletes from stereotyped female characteristics and revealed gender inequalities in describing situations of violence against athletes perpetrated by members of technical teams and supporters. Conclusion: despite the visibility given to the protagonism of athletes, there was the production and reproduction of gender stereotypes. Therefore, it is necessary to deconstruct and confront inequalities between men and women. RESUMOObjetivo: identificar as tendências de reiteração ou superação das desigualdades de gênero em reportagens sobre mulheres atletas publicadas em jornais brasileiros. Método: pesquisa documental, realizada a partir de reportagens publicadas na sessão dos cadernos especiais sobre as Olimpíadas Rio 2016 em dois jornais brasileiros de circulação nacional. Foram selecionadas 51 reportagens e 87 imagens, submetidas à análise de conteúdo temática e processadas no software webQDA. Resultados: a partir dos dados empíricos, emergiram quatro categorias: a representatividade das mulheres nos jogos olímpicos; as mulheres na plataforma dos campeões; o reconhecimento da mulher a partir da superação do desempenho masculino; e a violência contra a mulher ganhando espaço na pauta esportiva. A cobertura midiática reproduziu padrões sexistas socialmente construídos ao retratar as atletas a partir de características femininas estereotipadas e revelou desigualdades de gênero ao descrever situações de violência contra as atletas perpetradas por membros das equipes técnicas e torcedores. Conclusão: apesar da visibilidade dada ao protagonismo das atletas, houve a produção e reprodução de estereótipos de gênero. Portanto, são necessários a desconstrução e o enfrentamento das desigualdades entre homens e mulheres.

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Section: /14mentioning

confidence: 82%

Section: Introductionmentioning

confidence: 99%

Gender Perspective in Reports on Women Athletes in Rio 2016 Olympic Games

Fornari

Lourenço

Fonseca

et al. 2019

Texto contexto - enferm.

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show abstract

“…This makes it more difficult to break traditional gender barriers allowing women to participate in masculine sports and men to participate in feminine sports. In fact, many female athletes are only accepted by society and receive coverage in the media if they participate in traditionally feminine sports (Coche and Tuggle 2016). Thus, although ostensibly Amy's message appears to be empowering and inspirational to other females who might find themselves in the position of being a minority in a particular sport, it denies the social, structural and policy changes that are needed to increase opportunities to girls and women and situates the battle for access and acceptance at the level of the individual.…”

Section: Give Sport a Gomentioning

confidence: 99%

Examining the construction of identity among high performance male and female athletes using photography

Devonport

Leflay

Russell

2019

Qualitative Research in Sport, Exercise and Health

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This study, adopting a feminist perspective explored two research questions: 1) how do male and female athletes perform an athletic identity through photographic selfrepresentation, and 2) what are the messages they look to convey, as role models, through these images? Eighteen culturally diverse high-performance athletes (12 female, six male; mean age = 20.56 years, SD = 2.83) representing a range of sports took part. Following an individual photo session with autonomy over image capture, participants selected their favoured image and provided a caption symbolising the message they wished to convey to others. Participants were then interviewed to obtain their thoughts, feelings, and stories with regards image capture and selection. Analysis of photographic data revealed a tendency for participants to select full body action shots, located in the field of play, and wearing sports clothing. Captions emphasised hard work, psychological assets, technical precision, and encouraged sports participation. Interview data were organised under two broad themes aligned with the research questions; 'performing an athletic identity' and 'intended messages'. Participants typically wanted to appear in action shots, emphasising good technique, displaying a sporting physique, and in relevant uniforms. Intended messages reflected how to be a good role model and comprised of ideals of hard work and giving sport a go. Findings suggest that whilst athletes sought to champion their sport and the physical and psychological qualities that participation produces, gendered performances were also evident in production and interpretation of many images, thus highlighting the pervasive nature of gendered sporting participation.

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“…After all, numerous sports scholars have found the amount of coverage of men's and women's sports during the Olympics tends to be more equitable than during non-Olympic time frames. For example, according to one study, during the 2012 Olympics, the U.S. televised broadcast coverage of women's sports exceeded the coverage of men's (Coche & Tuggle, 2016). Given this, the sexist commentary and coverage seemed out of place.…”

Section: Why Now Is the Time For A Publicmentioning

confidence: 99%

“We Cannot Stand Idly By”: A Necessary Call for a Public Sociology of Sport1

Cooky

2017

Sociology of Sport Journal

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The aim of what follows is to participate in an ongoing conversation that has taken place within the North American Society for the Sociology of Sport (NASSS), as well as in sociology and the academy writ large, regarding public engagement and what our role is or should be as critical scholars of sports and physical cultures. In this article, I will assert we have a moral imperative to "do" public sociology. As such, I hope to inspire the field by reinvigorating calls for a public sociology of sport. To that end, I begin by offering context for why now is the time for a public sociology of sport, particularly for scholars working in the United States. I wish for us to consider how a given historical moment and our locations within various institutions and structures produces the conditions for the possibility and potential for a public sociology, one informed by social justice concerns and rooted in social activism. Next, I discuss what is public sociology and why it matters. I raise several epistemological considerations that public sociologists of sport and physical cultures should consider when engaging with publics and translating research, particularly questions regarding whose knowledge counts and what ways of knowing lend itself to public sociology. Finally, I will propose a rationale for why and how we should engage in a public sociology of sport, and briefly discuss several impacts we've already seen for those engaged in a public sociology of sport.I recognize a call for a public sociology of sport may be more or less appropriate or relevant depending upon the social locations, theoretical and epistemological standpoints, and institutional contexts in which one operates. Nevertheless, despite these convergences or divergences, I believe there are commonalities by which one can articulate a call for a public sociology of sport. Thus, my overarching goal is to initiate a dialogue, discussion, and debate among and beyond our field regarding the potential for the sociology of sport as a translational mechanism for advocacy, social justice, and social change. My positionality informs my desire to make this call, as well as my approach to doing public sociology of sport. Thus, at the risk of over-personalizing this address,

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The Women’s Olympics? A Gender Analysis of NBC’s Coverage of the 2012 London Summer Games

Cited by 36 publications

References 25 publications

Gender Perspective in Reports on Women Athletes in Rio 2016 Olympic Games

Gender Perspective in Reports on Women Athletes in Rio 2016 Olympic Games

Examining the construction of identity among high performance male and female athletes using photography

“We Cannot Stand Idly By”: A Necessary Call for a Public Sociology of Sport1

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