This study examines the amount of coverage given to women’s events and female athletes by NBC at the Centennial Olympic Games. Content analysis showed that women were covered extensively, but that coverage of women concentrated on individual sports such as swimming, diving, and gymnastics to the exclusion of team events. Men’s team competitions received substantially more coverage than did women’s team events, and women in sports that involved power or hard physical contact between athletes received almost no attention. Additionally, many more men were used as on-camera sources and most event announcers were male.

No abstract

No abstract

This study examines NBC's U.S. prime-time broadcast coverage of the 2012 summer Olympic games for gender equality and compares that coverage to previous years. Olympic coverage is particularly important to female athletes because many receive little media attention beyond Olympic competition. The study found that, for the first time since 1996, NBC gave more airtime to women's sports than to men's sports. However, most of that coverage devoted to women's events was confined to ''socially acceptable'' sports.

No abstract