A Descriptive Analysis of NBC's Coverage of the 2000 Summer Olympics

Tuggle, C. A.; Huffman, Suzanne; Rosengard, Dana

doi:10.1207/s15327825mcs0503_7

Cited by 54 publications

(64 citation statements)

References 16 publications

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“…Additionally, NBC spent more time covering women's sports in prime time than it did covering men's sports. This is remarkable in that it reverses the trend found in previous studies dating back to the 1996 Atlanta games (Davis & Tuggle, 2012;Tuggle, 1997;Tuggle et al, 2002Tuggle et al, , 2007. As Billings et al (2014) conclude, ''it is clear that NBC's persistent emphasis on male athletes within its primetime Olympic broadcast was broken in 2012' ' (p. 48).…”

Section: Conclusion and Discussionmentioning

confidence: 75%

The Women’s Olympics? A Gender Analysis of NBC’s Coverage of the 2012 London Summer Games

Coche

Tuggle

2016

Electronic News

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This study examines NBC's U.S. prime-time broadcast coverage of the 2012 summer Olympic games for gender equality and compares that coverage to previous years. Olympic coverage is particularly important to female athletes because many receive little media attention beyond Olympic competition. The study found that, for the first time since 1996, NBC gave more airtime to women's sports than to men's sports. However, most of that coverage devoted to women's events was confined to ''socially acceptable'' sports.

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Section: Conclusion and Discussionmentioning

confidence: 75%

The Women’s Olympics? A Gender Analysis of NBC’s Coverage of the 2012 London Summer Games

Coche

Tuggle

2016

Electronic News

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“…Tuggle et al (2002Tuggle et al ( , 2007 found that the most-covered events for women in both the Sydney (2000) and Athens (2004) Summer Games were gymnastics, diving, swimming, and track, gymnastics being the clear leader. Beach volleyball, a new event in 2004, joined the list.…”

Section: Research Hypothesesmentioning

confidence: 99%

A Gender Analysis of NBC’s Coverage of the 2008 Summer Olympics

Davis

Tuggle

2012

Electronic News

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This study examines National Broadcasting Company (NBC)'s U.S. broadcast coverage of the 2008 Summer Olympic Games for gender equality and compares that coverage to previous years. Olympics coverage is particularly important to female athletes because many receive little media attention beyond Olympic competition. The study found that, while female participation in the Olympics has increased, NBC's coverage of women's events has not, and 97% of airtime devoted to women's events was confined to six ''socially acceptable'' sports.

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“…Content analyses of news media coverage underscore the need to examine the role sports media play in setting the terms of societal debates about masculinity and femininity (Halbert & Latimer, 1994;Tuggle, 1997). Tuggle, Huffman, and Rosengard (2002) contend that who and what is covered at the Olympics is of great consequence to the study of women in sports because many of those athletes and the sports in which they participate receive little coverage beyond the Olympic Games. Thus, how Olympic athletes are framed on the world's largest sports stage warrants close examination.…”

Section: Gender In Televised Sportmentioning

confidence: 99%

“…In terms of the type of commentary employed, Tuggle et al (2002) found that women athletes garnered more media coverage in socially acceptable sports (e.g., figure skating) rather than less-acceptable team sports (e.g., bobsledding and hockey). References to women athletes typically employ expressions of aesthetic appeal such as ''graceful,'' focusing on femininity (or the lack thereof), attractiveness and emotionality, diminishing women athletes' athletic skills and talents (Giuliano & Knight, 2001).…”

Section: Gender In Televised Sportmentioning

confidence: 99%