The Writing on the Wall: A Content Analysis of College Students' Facebook Groups for the 2008 Presidential Election

Fernandes, Juliana Gomes; Giurcanu, Magda; Bowers, Kevin W.; Neely, Jeffrey C.

doi:10.1080/15205436.2010.516865

Cited by 94 publications

(67 citation statements)

References 11 publications

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“…Thus, we can clearly confirm our assumption that partisan Facebook pages basically attract like-minded people to express favorable or neutral claims. Indeed, results suggest that comments are probably attributable to party activists and sympathizers, as pointed out by previous research in different political contexts (Camaj et al, 2009;Camaj & Santana, 2015;Fernandes et al, 2010;Valera-Ordaz, 2017). …”

Section: Resultssupporting

confidence: 52%

“…This structural lack of ideological diversity clearly hinders any possible deliberation conceived as interactive communication which includes the exchange of arguments between individuals who hold different views and political values. According to different studies, partisan Facebook pages rather serve as spaces for sympathizers and activists to gather around their preferred candidates and parties (Robertson et al, 2010), convey support messages to them, and express frustration towards the political opponents (Fernandes et al, 2010). In other words, homophily is a well-established characteristic of partisan online fora, to such an extent that sometimes the dissent found in partisan Facebook pages responds to a radical sector of the political parties who host discussions (Valera, 2012).…”

Section: Introduction and Theoretical Frameworkmentioning

confidence: 99%

“…We contend that partisan Facebook pages will probably manifest a communitarian logic, given that most of the contributors who publish comments on them share the ideological stances of the parties hosting the conversations (Camaj et al, 2009;Valera, 2012;2017;Fernandes et al, 2010), and that social media are basically used by political actors for advertising purposes (Vesnic-Alujevic, 2016;Muñiz et al, 2016). Therefore, we aim to explore if the Facebook pages of political parties are hosting intra-ideological discussions.…”

Section: Introduction and Theoretical Frameworkmentioning

confidence: 99%

See 2 more Smart Citations

Political conversations on Facebook. Exploring the role of homophily in argumentation and communicative interaction

Ordaz¹,

Calvo²,

García³

2018

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Political conversations on Facebook. Exploring the role of homophily in argumentation and communicative interaction [1] Conversaciones políticas en Facebook. Explorando el papel de la homofilia en la argumentación y la interacción comunicativa AbstractResearch on online political talk has been overwhelmingly influenced by deliberative theory, as a result of the big hopes originally placed on the Internet capacity to revolutionize politics. However, two decades of empirical research point out that these informal communicative interactions hardly resemble deliberative ideals. In this study, we explore if Facebook contributors who share ideological stances are more likely to a) justify their points of view and b) interact with each other. We apply content analysis to a sample of 2,800 comments published on the Facebook walls of the four mayor Spanish political parties during General Election campaign 2015. Findings show that homophily is negatively related to both argumentation and interaction. It is the outsiders who are much more likely to reason their opinions, while it is those who hold neutral views who are more inclined towards interaction [1].

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Section: Resultssupporting

confidence: 52%

Section: Introduction and Theoretical Frameworkmentioning

confidence: 99%

Section: Introduction and Theoretical Frameworkmentioning

confidence: 99%

See 1 more Smart Citation

Political conversations on Facebook. Exploring the role of homophily in argumentation and communicative interaction

Ordaz¹,

Calvo²,

García³

2018

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“…By 2012, political campaigns were saturated with online technology. These online marketing efforts were not without merit, as a wealth of previous research shows that attention to online media can influence political attitudes and behaviors (e.g., [2][3][4][5][6][7][8][9][10]). Much of the latter research, however, examines new media usage among young adults or Millennials, focusing primarily on how media influences young adults' political participation and knowledge [2,11,12].…”

Section: Introductionmentioning

confidence: 99%

Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations

Towner

Muñoz

2016

Social Sciences

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Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluations have not been fully explored. In addition, much of the political marketing research looks exclusively at the Millennial age cohort, ignoring other age groups, particularly Baby Boomers. This case study addresses whether attention to traditional (i.e., television, hard-copy newspapers and radio) and online media sources (i.e., political candidate websites, television network websites, online newspapers, Facebook, Twitter, YouTube, Tumblr and political blogs) about the 2012 U.S. presidential campaign influences Millennials and Baby Boomers' media trust and performance ratings, as well as candidate evaluations. Panel surveys were completed by both age cohorts, Millennials (n = 431) and Baby Boomers (n = 360), during the last two weeks of the presidential election. Findings indicate that traditional sources, specifically television, rather than online sources are significantly linked to media trust and performance ratings among both Boomers and Millennials. Attention to traditional media for campaign information predicts Boomers' candidate evaluations, whereas Millennials' candidate evaluations are influenced by online sources, such as Facebook and candidate websites.

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“…Likewise, Fernandes, Giurcanu, Bowers, and Neely (2010) analyzed the content of the fb groups of nine college students supporting the 2008 presidential candidates in seven battleground states (Colorado, Florida, Indiana, Missouri, Nevada, North Carolina, and Ohio). The outcomes showed that students used fb to encourage civic involvement and discussion regarding the political process, issues, campaign information, candidates, and merchandise.…”

Section: Introductionmentioning

confidence: 99%

Intercandidate Facebook Agenda-Building Effect of Webb County Judge Election Campaigns on the US-Mexico Border

Flores

2017

NAM

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The Writing on the Wall: A Content Analysis of College Students' Facebook Groups for the 2008 Presidential Election

Cited by 94 publications

References 11 publications

Political conversations on Facebook. Exploring the role of homophily in argumentation and communicative interaction

Political conversations on Facebook. Exploring the role of homophily in argumentation and communicative interaction

Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations

Intercandidate Facebook Agenda-Building Effect of Webb County Judge Election Campaigns on the US-Mexico Border

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