Theoretical and Social Implications of Alternative ‘Feminist’ Media: Sexual Harassment and Intersectional Advocacy in India

Abstract

What makes alternative digital media ‘alternative’ is critical content and being a ‘prosumer’ platform that champions social justice and change. An Indian digital zine, and our present case study for critical alternative media, is Feminism in India (FII) and its news coverage of the #MeTooIndia movement from 2017 to 2021. In this article, we adopt the critical theory of alternative media and transnational intersectionality frameworks to perform a critical-cultural review of the theoretical, sociopolitical, and change-making implications of FII . We aim to explore its role as alternative media that presents intersectional perspectives and advocacy opportunities in relation to India and its transnational #MeToo mobilizations against sexual harassment. As ‘critical content’ is what defines alternative media, we argue that FII is a critical news site that democratizes gender-diverse narratives and introduces a rupture within India's politically-pandered and patriarchally-primed mainstream media.