Theorizing inconsistent media selection in the digital environment

Abstract

Choice inconsistency has long been studied in economics and psychology. In this article we critically review theories of media choice, showing that they have not explicitly dealt with this phenomenon. Although digitalization has recently made it more salient, the communication literature on inconsistent choice still remains highly fragmented. We draw on interdisciplinary literature to address blind spots in our theorization of inconsistent media selection.

Supplemental Material for Media use and avoidance experiences during social distancing.

“…The challenges facing media users striving to find a balance between conflicting gratifications or between emotion-and problem-focused coping styles has not been addressed systematically, for example in previous work on media use and coping (Wolfers & Schneider, 2020). The data reported here suggest media offerings are perceived to provide many affective experiences, and how and when these perceived uses and gratifications conflict may be an important avenue of inquiry in navigating suboptimal or inconsistent media selections in real-world contexts (Fahr & Böcking, 2009;Gui et al, 2021).…”

Analysis of the Impact of New Media Environment on the Communication of Modern Dance Art

“…In summary, the study of the impact of new media environment on the communication of modern dance art has important theoretical and practical value, which can not only enrich and develop the theoretical system of modern dance art communication, but also provide better communication methods and approaches for modern dance artists, and improve the communication effect and social influence of modern dance art. At the same time, the cultural and social significance of this study is also very important, which will help to promote the prosperity and development of China's cultural undertakings, and improve the public's knowledge and appreciation of modern dance art [4] .…”