Theory of Planned Behaviour and Readiness for Changes: Implication for Organisations

Ogbodoakum, Nnamdi; Abiddin, Norhasni Zainal

doi:10.17509/mimbardik.v2i1.6019

Cited by 3 publications

(3 citation statements)

References 35 publications

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“…Social marketing programs have been based on theoretical models/tools for promoting behavior change. The most commonly used models are the HBM (Rosenstock et al, 1988), the EPPM (Popova, 2012; Witte, 1992), the TRA (Fishbein & Ajzen, 1975), the SCM (DiClemente et al, 1985), and the EM (Glanz et al, 2009; Ogbodoakum & Abiddin, 2017). The HBM has been applied to a broad range of health behaviors, including health promotion (e.g., contraceptive use, diet, and exercise), illness or risk avoidance (e.g., smoking, child vaccination), compliance with recommended medical regimens, and use of clinical and medical services.…”

Section: Literature Review and Conceptual Modelmentioning

confidence: 99%

Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?

Martinho

Silva

Duarte

et al. 2023

Social Marketing Quarterly

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Background The tobacco industry has been facing several transformations, considering that technology has evolved and health concerns have increased. One way for this industry to meet the growing social and health concerns is to provide alternative solutions. Heated tobacco products (HTPs) were the solution found, but they nevertheless pose several challenges to regulators, companies, and consumers, since HTPs are advertised as a less harmful alternative to conventional cigarettes. Focus of the Article This study aims to analyze smokers' perception of HTPs to provide insights for social marketing campaigns targeting behavioral change. Research questions The main objectives of this research are: (1) to assess whether smokers and ex-smokers view HTPs as less harmful to health than traditional cigarettes; and (2) to determine to what extent HTPs can help increase the intention to quit smoking. Methods This study explores smokers’ perception of HTPs consumption using a modified version of the Health Belief Model (HBM). A survey study involving 250 smokers and ex-smokers was conducted to test the conceptual model using PLS-Path modeling to validate the research hypotheses. The data were analyzed using the SPSS 27 and SmartPLS 3.3 programs. Results The results suggest that the perceived benefits of heated tobacco consumption negatively influence the likelihood of quitting smoking. Therefore, HTPs do not work as auxiliary products with regard to the intention to quit smoking. In some cases, the effect is quite the opposite, as HTPs use increases tobacco consumption and dependence. Perceived susceptibility and perceived severity are not significant predictors of the decision to quit smoking. Research limitations Future research could use a sample that includes only HTPs smokers and ex-smokers, analyze HTPs benefits and understand the primary motivation behind replacing conventional cigarettes with HTPs. Practical implications Entities attempting to promote the reduction of tobacco consumption should equate HTPs to conventional tobacco and focus on campaigns targeting only HTPs smokers. Whenever studying perceptions on HTPs, it is important to consider smokers’ dependence on nicotine and the particularities of the devices used to consume HTPs. Importance to the Social Marketing Field Considering the social relevance and growth of heated tobacco consumption, as well as the increase of the tobacco industry’s economic power, this research offers relevant insights into consumers’ perceptions toward HTPs.

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Section: Literature Review and Conceptual Modelmentioning

confidence: 99%

Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?

Martinho

Silva

Duarte

et al. 2023

Social Marketing Quarterly

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“…Theory of Planned Behavior merupakan pengembangan dari Theory of Reasoned Action dengan tambahan konsep Perceived Behavior Control. Teori ini digunakan untuk meramalkan pertimbangan perilaku karena perilaku dapat dipertimbangkan dan direncanakan (Ogbodoakum & Abiddin, 2017). Theory of Planned Behavior memiliki keunggulan dibandingkan teori perilaku lainnya karena dapat mengidentifikasi keyakinan seseorang tentang pengendalian atas hasil perilaku, sehingga membedakan antara perilaku yang dikehendaki dan yang tidak dikehendaki (Ajzen, 1991).…”

Section: Tinjauan Pustakaunclassified

Niat Berwakaf Masyarakat Tarakan: Persepsi, Akses Terhadap Informasi Dan Pemahaman Norma Agama

Rahmansyah,

Yandri

2023

JIEI

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The endowment is a significant religious practice and contributes to sustainable development. The community possesses a good understanding of religious norms related to the endowment, which involves genuine intentions, adherence to Sharia, and transparency. However, information about endowment in Tarakan City is limited, making it difficult to access details about endowment activities. Furthermore, the comprehension of religious norms and education about the benefits of endowment still need improvement. This study aims to analyze the influence of perception issues, access to information, and religious norms on the intention to endow in Tarakan City. The method employed in this research is quantitative, encompassing the entire population of Tarakan City, which, according to the Central Statistics Agency (BPS), amounts to 244,185 people. The sample for this study uses a purposive sampling technique with the Slovin formula, resulting in a sample size of 100 individuals. The data analysis technique in this research employs Structural Equation Modeling-Partial Least Squares (SEM-PLS) using the statistical software SmartPLS. The findings of this study indicate that Perception significantly influences the Intention to Endow due to the positive perception of endowment as a beneficial contribution to others or society at large, resulting in a stronger intention to engage in endowment actions. Access to Information, however, does not significantly affect the Intention to Endow, as the message might not be effectively conveyed or fail to capture the community's attention, potentially failing to trigger the formation of endowment intentions. Understanding of Religious Norms significantly influences the Intention to Endow, as endowment actions align with the practice of religious principles, and these norms can be a powerful driver in forming endowment intentions.

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“…According to studies related to the change process (Saaid, 2016;Strebel, 1994;Waddell & Sohal, 1998), the effectiveness of any transformation is dependent on the employees' readiness to adopt and support the change process. Moreover, several scholars indicated that employee support is the primary antecedent to implementing an organizational change initiative successfully (Jimmieson et al, 2004;Peach et al, 2005;Ogbodoakum & Abiddin, 2017;Jimmieson et al, 2009) other studies determined that the failure or success of organizational changes depends on the employees' change-supportive behaviours or (readiness towards the change) (Kim et al, 2011;Rafferty et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

Factors Determining Libyan Banking Employees’ Readiness to Support the Transformation to a Full-Fledged Islamic Banking System

El-Brassi

Alhabshi²,

Othman³

et al. 2022

IJBS

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The purpose of this research is to examine the determinants of banking employees’ readiness to support the transformation to the full-fledged Islamic banking system in Libya. Using the Theory of Planned Behaviour (TPB) and employing survey questionnaires of 323 employees of 10 conventional Libyan banks analysed using Structural Equation Modelling (SEM). This research revealed that the readiness of Libyan banks’ employees is influenced significantly and positively by attitudinal, religious and subjective norms. Moreover, attitude toward transformation is the most critical factor that determines readiness among bank employees. This indicates that bank employees are willing to support the transformation process toward Islamic banking. Due to the unstable security situation in Libya, this research is confined to two states (Tripoli and Benghazi). Further researches may extend applying the proposed model to other states in the country, which may enhance the generalisability of this research’s findings. Overall, this research provides support for the transformation process to Islamic banking as a way to evaluate the readiness of Libyan banking employees for such change. Also, this research emphasizes the importance of undertaking a pre-implementation evaluation of readiness for change in Libyan commercial banks.

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Theory of Planned Behaviour and Readiness for Changes: Implication for Organisations

Cited by 3 publications

References 35 publications

Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?

Are Perceived Benefits of Heated Tobacco Products Consumption Aiding Smoking Cessation?

Niat Berwakaf Masyarakat Tarakan: Persepsi, Akses Terhadap Informasi Dan Pemahaman Norma Agama

Factors Determining Libyan Banking Employees’ Readiness to Support the Transformation to a Full-Fledged Islamic Banking System

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