1999
DOI: 10.1016/s0019-8501(98)00040-6
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Theory Testing Using Case Studies in Business-to-Business Research

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Cited by 296 publications
(275 citation statements)
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“…Moreover, Johnson, Leach and Liu (1999) argue from a marketing domain perspective that case studies can contribute to theory building if researchers are systematic and rigorous in their approach. Furthermore, Welch et al (2011) also argue that case studies can contribute to theory building.…”
Section: Challenges and Benefits Of Qualitative Case Methods Researchmentioning
confidence: 99%
“…Moreover, Johnson, Leach and Liu (1999) argue from a marketing domain perspective that case studies can contribute to theory building if researchers are systematic and rigorous in their approach. Furthermore, Welch et al (2011) also argue that case studies can contribute to theory building.…”
Section: Challenges and Benefits Of Qualitative Case Methods Researchmentioning
confidence: 99%
“…By examining the findings under various conditions, cases complement each other, and thus address different aspects of the overall theory. The goal is that together the set of case studies will provide rich support for the theory (Johnston et al, 1999;Miles and Huberman, 1994) rather than each case being expected to be a representative of the whole population (Chetty, 1996).…”
Section: Methodsologymentioning
confidence: 99%
“…Case studies have been used by other researchers for similar studies on the impact of technology on personnel (Land, Detjejaruwat, & Smith, 1983), for the impact of IS on organisational change (Robey, 1981) and for various other IS and computing topics (Markus, 1983;Orlikowski, 1993;Tapia, 2004). It is particularly useful when the phenomenon of interest cannot be easily studied outside its natural setting, and when the phenomenon cannot be readily quantified (Johnston, Leach, & Liu, 1999). The strength of case study is its ability to utilise various sources of evidence and triangulation procedures to demonstrate convergence on one meaning (Johnston et al, 1999).…”
Section:  Case Studymentioning
confidence: 99%
“…It is particularly useful when the phenomenon of interest cannot be easily studied outside its natural setting, and when the phenomenon cannot be readily quantified (Johnston, Leach, & Liu, 1999). The strength of case study is its ability to utilise various sources of evidence and triangulation procedures to demonstrate convergence on one meaning (Johnston et al, 1999).…”
Section:  Case Studymentioning
confidence: 99%